{"id":3066,"date":"2021-01-31T15:00:03","date_gmt":"2021-01-31T07:00:03","guid":{"rendered":"https:\/\/headlineforce.com\/?p=3066"},"modified":"2022-05-13T12:11:46","modified_gmt":"2022-05-13T04:11:46","slug":"%e5%88%b0%e5%ba%95%e8%a9%b2%e6%80%8e%e9%ba%bc%e5%af%ab%e7%b6%b2%e7%ab%99%e6%96%87%e7%ab%a0%ef%bc%9f%e7%9c%8b%e5%ae%8c%e5%8d%b3%e7%94%a8%e7%9a%84%e5%85%a7%e5%ae%b9%e7%b6%93%e7%87%9f%e7%ad%96%e7%95%a5-4","status":"publish","type":"post","link":"https:\/\/headlineforce.com\/2021\/01\/31\/%e5%88%b0%e5%ba%95%e8%a9%b2%e6%80%8e%e9%ba%bc%e5%af%ab%e7%b6%b2%e7%ab%99%e6%96%87%e7%ab%a0%ef%bc%9f%e7%9c%8b%e5%ae%8c%e5%8d%b3%e7%94%a8%e7%9a%84%e5%85%a7%e5%ae%b9%e7%b6%93%e7%87%9f%e7%ad%96%e7%95%a5-4\/","title":{"rendered":"\u5230\u5e95\u8a72\u600e\u9ebc\u5beb\u7db2\u7ad9\u6587\u7ae0\uff1f\u770b\u5b8c\u5373\u7528\u7684\u5167\u5bb9\u7d93\u71df\u7b56\u7565 4 \u6b65\u9a5f"},"content":{"rendered":"\n

\u6211\u5011\u5728\u5f9e\u9910\u5ef3\u5c08\u5bb6\u548cExpedia\u7684\u6848\u4f8b\u770bCRM\u7b56\u7565\uff5cCRM\u7d55\u4e0d\u53ea\u662f\u4e00\u5957\u7cfb\u7d71<\/a>\u6709\u63d0\u5230\uff0cCRM\u7684\u6838\u5fc3\u7406\u5ff5<\/strong>\u662f\u7531\u4f01\u696d\u5148\u63d0\u4f9b\u50f9\u503c\u4f86\u5438\u5f15\u5ba2\u6236\uff0c\u5ba2\u6236\u5728\u611f\u53d7\u5230\u54c1\u724c\u7684\u9ad8\u50f9\u503c\u5f8c\uff0c\u6703\u9858\u610f\u4ee5\u5c0d\u61c9\u7684\u50f9\u503c\u53bb\u4ea4\u63db\u7522\u54c1\u670d\u52d9\uff0c\u751a\u81f3\u6210\u70ba\u54c1\u724c\u7684\u64c1\u8b77\u8005\u3002\u5728\u9019\u500b\u539f\u5247\u4e0b\uff0c\u6211\u5011\u4e0d\u9700\u8981CRM\u7cfb\u7d71\uff0c\u4e5f\u53ef\u4ee5\u6709\u5f88\u591a\u7a2e\u63d0\u4f9b\u5ba2\u6236\u50f9\u503c\u7684\u65b9\u5f0f\uff0c\u800c\u300c\u96c6\u5ba2\u5f0f\u884c\u92b7 Inbound Marketing\u300d\u5c31\u662f\u6700\u71b1\u9580\u7684\u4e00\u7a2e\uff01<\/p>\n\n\n\n

\u9019\u7bc7\u6587\u7ae0\u6211\u5011\u63d0\u4f9b\u6eff\u6eff\u7684\u4e7e\u8ca8\uff0c\u76f4\u63a5\u544a\u8a34\u4f60\u5982\u4f55\u7d93\u71df\u597d\u7db2\u7ad9\u7684\u5167\u5bb9\uff01<\/p>\n\n\n\n

\u4e00\u3001\u5217\u51fa\u6240\u6709\u4e0d\u540c\u53d7\u773e\u8f2a\u5ed3<\/h3>\n\n\n\n

1. \u4f9d\u7167\u7522\u54c1\u670d\u52d9\u7684\u7522\u696d\u985e\u5225 (by industry) \u6216\u662f\u89e3\u6c7a\u65b9\u6848\u985e\u5225 (by solution)\uff0c\u5b9a\u7fa9\u51fa\u4e0d\u540c\u7684\u53d7\u773e\u7fa4\u3002
2. \u5beb\u51fa\u4e0d\u540c\u53d7\u773e\u7fa4\u7684\u53d7\u773e\u8f2a\u5ed3 (\u6216\u7a31\u4eba\u7269\u8a8c buyer persona)\uff0c\u4e4b\u5f8c\u7684\u5167\u5bb9\u5c31\u662f\u6839\u64da\u53d7\u773e\u8f2a\u5ed3\u800c\u751f\u6210\u7684\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u4e8c\u3001\u6839\u64da\u5404\u500b\u53d7\u773e\u8f2a\u5ed3\uff0c\u756b\u51fa\u6d88\u8cbb\u8005\u8cfc\u8cb7\u65c5\u7a0b<\/h3>\n\n\n\n

1. \u4f9d\u7167\u884c\u696d\u7279\u6027\u8207\u904e\u53bb\u7d93\u9a57\uff0c\u756b\u51fa\u6d88\u8cbb\u8005\u8cfc\u8cb7\u65c5\u7a0b\u3002\u4e00\u822c\u4f86\u8aaa\uff0c\u5b83\u9700\u8981\u5177\u50994\u500b\u968e\u6bb5\uff0c\u5bdf\u89ba\u3001\u8003\u91cf\u3001\u6c7a\u7b56\u8207\u7559\u5b58\u968e\u6bb5\u3002<\/p>\n\n\n\n

  • \u5bdf\u89ba\u968e\u6bb5\uff1a\u6d88\u8cbb\u8005\u9047\u5230\u554f\u984c\uff0c\u4f46\u4e0d\u77e5\u9053\u6709\u4ec0\u9ebc\u89e3\u6c7a\u65b9\u6848\u53ef\u4ee5\u5354\u52a9\u4ed6\u5011<\/li>
  • \u8003\u91cf\u968e\u6bb5\uff1a\u6d88\u8cbb\u8005\u77e5\u9053\u4ed6\u5011\u9700\u8981\u4ec0\u9ebc\uff0c\u4e0a\u7db2\u67e5\u8a62\u76f8\u95dc\u89e3\u6c7a\u65b9\u6848\u8cc7\u8a0a<\/li>
  • \u6c7a\u7b56\u968e\u6bb5\uff1a\u6d88\u8cbb\u8005\u77e5\u9053\u54ea\u4e9b\u89e3\u6c7a\u65b9\u6848\u53ef\u4ee5\u5e6b\u52a9\u4ed6\u5011\uff0c\u800c\u4ed6\u5011\u9700\u8981\u5f9e\u4e2d\u9078\u51fa\u6700\u597d\u7684\u3002<\/li>
  • \u7559\u5b58\u968e\u6bb5\uff1a\u6d88\u8cbb\u8005\u8cfc\u8cb7\u4e86\u7522\u54c1\uff0c\u4ed6\u5011\u9700\u8981\u4f7f\u7528\u7684\u76f8\u95dc\u77e5\u8b58\u8207\u5c0f\u6487\u6b65\u3002<\/li><\/ul>\n\n\n\n

    2. \u5217\u51fa\u6d88\u8cbb\u8005\u5728\u5404\u500b\u968e\u6bb5\u53ef\u80fd\u6703\u9047\u5230\u7684\u554f\u984c\u3002<\/p>\n\n\n\n

    \u4e09\u3001\u70ba\u8cfc\u8cb7\u65c5\u7a0b\u4e2d\u6bcf\u4e00\u968e\u6bb5\uff0c\u5beb\u51fa\u5167\u5bb9<\/h3>\n\n\n\n

    \u6709\u4e86\u6d88\u8cbb\u8005\u5728\u6bcf\u500b\u968e\u6bb5\u6703\u9047\u5230\u7684\u554f\u984c\uff0c\u6211\u5011\u9700\u4ee5\u54c1\u724c\u7684\u89d2\u5ea6\u51fa\u767c\uff0c\u5beb\u51fa\u54c1\u724c\u80fd\u5920\u5982\u4f55\u89e3\u6c7a\u4ed6\u5011\u7684\u554f\u984c\u3002\u6211\u5011\u53ef\u4ee5\u5c07\u9019\u4e9b\u56fa\u5b9a\u7684\u5167\u5bb9\uff0c\u5229\u7528\u4e0d\u540c\u7684\u300c\u5167\u5bb9\u985e\u5225\u300d\u8207\u300c\u5448\u73fe\u5f62\u5f0f\u300d\uff0c\u505a\u5167\u5bb9\u518d\u5229\u7528 (repurposing)\u3002\u56b4\u683c\u4e0a\u4f86\u8aaa\uff0c\u5167\u5bb9\u4e0d\u8b8a\uff0c\u5c31\u53ea\u662f\u63db\u6e6f\u4e0d\u63db\u85e5\u800c\u5df2\uff0c\u4f46\u662f\u7db2\u7ad9\u7684\u8c50\u5bcc\u5ea6\u537b\u589e\u52a0\u4e86\u3002<\/p>\n\n\n\n

    1. \u5167\u5bb9\u985e\u5225<\/p>\n\n\n\n

    • \u77e5\u8b58\u96c6\u3001\u7d93\u9a57\u5206\u4eab<\/li>
    • \u5e38\u898b\u554f\u984c (FAQ)<\/li>
    • \u5ba2\u6236\u6210\u529f\u6848\u4f8b (Case Study)<\/li><\/ul>\n\n\n\n

      2. \u5448\u73fe\u5f62\u5f0f<\/p>\n\n\n\n

      • \u96fb\u5b50\u66f8 (eBook)<\/li>
      • \u767d\u76ae\u66f8 (White paper)<\/li>
      • \u90e8\u843d\u683c\u6587\u7ae0<\/li>
      • \u5f71\u7247<\/li>
      • \u8cc7\u8a0a\u5716\u8868 (Infographic)<\/li>
      • \u7db2\u8def\u7814\u8a0e\u6703 (Web Seminar)<\/li><\/ul>\n\n\n\n

        \u56db\u3001\u4f9d\u7167\u7db2\u7ad9\u5206\u6790\uff0c\u512a\u5316\u5167\u5bb9<\/h3>\n\n\n\n

        1. \u4f7f\u7528\u7db2\u7ad9\u5206\u6790\u5de5\u5177\uff08\u5982Google Analytics\uff09\u4f86\u627e\u51fa\u6d88\u8cbb\u8005\u6700\u559c\u6b61\u770b\u7684\u5167\u5bb9\uff0c\u9032\u4e00\u6b65\u512a\u5316\u672a\u4f86\u7684\u5167\u5bb9\u767c\u4f48\u3002
        2. \u642d\u914d SEO \u8207 SEM \u7b56\u7565\uff0c\u6211\u6703\u5728\u5f8c\u7e8c\u7684\u6587\u7ae0\u4ecb\u7d39\u3002
        3. \u9664\u4e86\u7db2\u7ad9\u5206\u6790\u4e4b\u5916\uff0c\u4ea6\u53ef\u4ee5\u5b9a\u671f\u8207\u696d\u52d9\u90e8\u8207\u5ba2\u670d\u90e8\u958b\u6703\uff0c\u7372\u53d6\u66f4\u591a\u95dc\u65bc\u6d88\u8cbb\u8005\u7684\u56de\u994b\u8cc7\u8a0a\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

        \u6211\u5011\u5728\u5f9e\u9910\u5ef3\u5c08\u5bb6\u548cExpedia\u7684\u6848\u4f8b\u770bCRM\u7b56\u7565\uff5cCRM\u7d55\u4e0d\u53ea\u662f\u4e00\u5957\u7cfb\u7d71\u6709\u63d0\u5230\uff0cCRM\u7684\u6838\u5fc3\u7406\u5ff5\u662f\u7531\u4f01\u696d\u5148\u63d0\u4f9b\u50f9\u503c\u4f86\u5438\u5f15\u5ba2\u6236\uff0c\u5ba2\u6236\u5728\u611f\u53d7\u5230\u54c1\u724c\u7684\u9ad8\u50f9\u503c\u5f8c\uff0c\u6703\u9858\u610f\u4ee5\u5c0d\u61c9\u7684\u50f9\u503c\u53bb\u4ea4\u63db\u7522\u54c1\u670d\u52d9\uff0c\u751a\u81f3\u6210\u70ba\u54c1\u2026<\/p>\n","protected":false},"author":7,"featured_media":3067,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[38],"tags":[],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":4}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/headlineforce.com\/wp-content\/uploads\/2022\/05\/20.png?fit=903%2C550&ssl=1","_links":{"self":[{"href":"https:\/\/headlineforce.com\/wp-json\/wp\/v2\/posts\/3066"}],"collection":[{"href":"https:\/\/headlineforce.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/headlineforce.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/headlineforce.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/headlineforce.com\/wp-json\/wp\/v2\/comments?post=3066"}],"version-history":[{"count":2,"href":"https:\/\/headlineforce.com\/wp-json\/wp\/v2\/posts\/3066\/revisions"}],"predecessor-version":[{"id":3300,"href":"https:\/\/headlineforce.com\/wp-json\/wp\/v2\/posts\/3066\/revisions\/3300"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/headlineforce.com\/wp-json\/wp\/v2\/media\/3067"}],"wp:attachment":[{"href":"https:\/\/headlineforce.com\/wp-json\/wp\/v2\/media?parent=3066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/headlineforce.com\/wp-json\/wp\/v2\/categories?post=3066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/headlineforce.com\/wp-json\/wp\/v2\/tags?post=3066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}