{"id":3085,"date":"2020-06-15T21:56:40","date_gmt":"2020-06-15T13:56:40","guid":{"rendered":"https:\/\/headlineforce.com\/?p=3085"},"modified":"2022-05-13T13:37:45","modified_gmt":"2022-05-13T05:37:45","slug":"cdp%e6%98%af%e4%b8%8b%e4%b8%80%e4%bb%a3%e7%9a%84crm%e5%97%8e%ef%bd%9c%e7%82%ba%e4%bb%80%e9%ba%bc%e5%93%81%e7%89%8c%e4%b8%bb%e8%88%87%e9%9b%bb%e5%95%86%e9%9c%80%e8%a6%81%e8%aa%8d%e8%ad%98cdp%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/headlineforce.com\/2020\/06\/15\/cdp%e6%98%af%e4%b8%8b%e4%b8%80%e4%bb%a3%e7%9a%84crm%e5%97%8e%ef%bd%9c%e7%82%ba%e4%bb%80%e9%ba%bc%e5%93%81%e7%89%8c%e4%b8%bb%e8%88%87%e9%9b%bb%e5%95%86%e9%9c%80%e8%a6%81%e8%aa%8d%e8%ad%98cdp%ef%bc%9f\/","title":{"rendered":"CDP\u662f\u4e0b\u4e00\u4ee3\u7684CRM\u55ce\uff5c\u70ba\u4ec0\u9ebc\u54c1\u724c\u4e3b\u8207\u96fb\u5546\u9700\u8981\u8a8d\u8b58CDP\uff1f"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#000f7d\" class=\"has-inline-color\">CDP\u7684\u524d\u8eab\uff1f<\/mark><\/strong><\/h3>\n\n\n\n<p>\u81ea\u5f9eCDP\u554f\u4e16\u4ee5\u4f86\uff0c\u5b83\u5b8c\u6210\u4e86\u5f88\u591a\u73fe\u6709CRM\u6c92\u80fd\u5b8c\u6210\u7684\u4efb\u52d9\uff0c\u5f88\u591a\u4eba\u8a8d\u70baCDP\u5c31\u662f\u4e0b\u4e00\u4ee3\u7684\u5ba2\u6236\u7cfb\u7d71\u3002\u56e0\u6b64\uff0c\u5728\u8ac7\u8ad6CDP\u4e4b\u524d\uff0c\u6211\u5011\u9700\u8981\u5148\u7c21\u55ae\u5730\u77ad\u89e3\u4e00\u4e0b\u73fe\u6709\u5ba2\u6236\u7cfb\u7d71\uff08\u5982CRM\uff09\u662f\u5982\u4f55\u5354\u52a9\u54c1\u724c\u4f01\u696d\u52a9\u653b\u884c\u92b7\u7684\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#210064\" class=\"has-inline-color\">\u54c1\u724c\u4f7f\u7528\u5ba2\u6236\u7cfb\u7d71\u7684\u65b9\u5f0f\uff1f<\/mark><\/strong><\/h3>\n\n\n\n<p><strong>\u5ba2\u6236\u7cfb\u7d71\u7684\u76ee\u7684<\/strong><br>B2C\u7684\u54c1\u724c\u4f01\u696d\u3001\u96fb\u5546\u6bcf\u5929\u4e0d\u65b7\u8207\u6210\u5343\u4e0a\u842c\u4eba\u6e9d\u901a\u63a5\u89f8\uff0c\u9019\u4e9b\u6d77\u91cf\u8cc7\u6599\u860a\u85cf\u4e86\u8a31\u591a\u5546\u6a5f\uff0c\u800c\u5132\u5b58\u5ba2\u6236\u8cc7\u6599\u80fd\u5920\u5e6b\u52a9\u54c1\u724c\u6d1e\u5bdf\u5ba2\u6236\uff0c\u4e26\u9032\u4e00\u6b65\u63d0\u4f9b\u5373\u6642\u7684\u300c\u500b\u6027\u5316\u670d\u52d9\u300d\u4f86\u63d0\u5347\u9867\u5ba2\u6eff\u610f\u5ea6\uff0c\u9a45\u52d5\u71df\u6536\u6210\u9577\u3002\u70ba\u4e86\u9054\u6210\u9019\u500b\u76ee\u7684\uff0c\u6211\u5011\u9700\u8981\u9032\u884c\u56db\u500b\u770b\u4f3c\u7c21\u55ae\uff0c\u5be6\u5247\u975e\u5e38\u8907\u96dc\uff08\u9700\u8981\u900f\u904e\u7cfb\u7d71\u5b8c\u6210\uff09\u7684\u4f5c\u696d\u3002<\/p>\n\n\n\n<p><strong>\u73fe\u884cCRM\u7684\u904b\u7528\u65b9\u5f0f<\/strong><\/p>\n\n\n\n<ol><li>\u9996\u5148\uff0c\u6211\u5011\u5fc5\u9808\u5148\u300c\u8490\u96c6\u8cc7\u6599\u300d\u3002\u5728CRM\u7684\u4e16\u754c\u88e1\uff0c\u901a\u5e38\u662f\u5728\u5ba2\u6236\u8207\u6211\u5011\u6210\u4ea4\u5f8c\uff0c\u8a18\u4e0b\u4ed6\u5011\u7684\u6703\u54e1\u8cc7\u6599\u3002<\/li><li>\u7b2c\u4e8c\u6b65\u300c\u5ba2\u6236\u5206\u7fa4\u300d\uff0c\u4e5f\u5c31\u662f\u5efa\u7acb\u5ba2\u6236\u6a21\u578b\u3002\u53ef\u80fd\u662f\u4ee5\u7522\u54c1\u5206\u985e\u3001\u6703\u54e1\u7b49\u7d1a\u5206\u985e\u3001\u6d88\u8cbb\u91d1\u984d\u5206\u985e\u6216\u662f\u6d88\u8cbb\u983b\u7387\u5206\u985e\u3002<\/li><li>\u7b2c\u4e09\u6b65\u300c\u63a8\u5ee3\u300d\uff0c\u4fbf\u662f\u91dd\u5c0d\u4e0d\u540c\u7684\u5ba2\u6236\u5206\u7fa4\u4f86\u63a8\u9001\u4e0d\u540c\u7684\u512a\u60e0\u5ee3\u544a\uff0c\u5e0c\u671b\u4ee5\u500b\u6027\u5316\u7684\u65b9\u5f0f\u4f86\u5438\u5f15\u56de\u6d41\u3002<\/li><li>\u6700\u5f8c\uff0c\u6211\u5011\u6703\u91dd\u5c0d\u6bcf\u4e00\u7b46\u63a8\u5ee3\u6d3b\u52d5\u9032\u884c\u300c\u5206\u6790\u300d\uff0c\u627e\u51fa\u672a\u4f86\u66f4\u512a\u7684\u884c\u92b7\u65b9\u5f0f\u3002<\/li><\/ol>\n\n\n\n<p>\u54c1\u724c\u8207\u96fb\u5546\u4f9d\u7167\u9019\u6a23\u7684\u65b9\u5f0f\uff0c\u4f86\u5206\u6790\u6d77\u91cf\u7684\u5ba2\u6236\u8cc7\u6599\uff0c\u8b93\u539f\u672c\u7c97\u653e\u7684\u5ba2\u6236\u63a8\u5ee3\u65b9\u5f0f\uff0c\u7d30\u5316\u5230\u6bcf\u500b\u4e0d\u540c\u7684\u5206\u7fa4\u3002CRM\u7cfb\u7d71\u5728\u5ba2\u6236\u7ba1\u7406\u9818\u57df\u7684\u9032\u6b65\uff0c\u70ba\u54c1\u724c\u5e36\u4f86\u4e0d\u5c11\u7684\u6548\u76ca\u3002\u7136\u800c\uff0cCDP\u7684\u51fa\u73fe\u537b\u53c8\u64f4\u5c55\u4e86CRM\u7684\u4f7f\u7528\u6027\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>C<mark style=\"background-color:rgba(0, 0, 0, 0);color:#150372\" class=\"has-inline-color\">DP\u662f\u600e\u9ebc\u5347\u7d1aCRM\u7684\uff1f<\/mark><\/strong><\/h3>\n\n\n\n<p>CDP\u7cfb\u7d71\u7684\u6838\u5fc3\u7406\u5ff5\uff0c\u5982\u540cCRM\u4e00\u6a23\uff0c\u671f\u671b\u70ba\u54c1\u724c\u4f01\u696d\u63d0\u4f9b\u55ae\u4e00\u6574\u5408\u7684360\u00b0\u5ba2\u6236\u756b\u50cf\uff0c\u505a\u51fa\u5ba2\u6236\u5206\u7fa4\uff0c\u63a8\u5ee3\u4e26\u5206\u6790\u3002\u4e0d\u904e\uff0cCDP\u80fd\u505a\u5f97\u66f4\u5168\u9762\u3002<\/p>\n\n\n\n<p><strong>CRM\u95dc\u6ce8\u8cfc\u8cb7\u5f8c\u7684\u4e8b\uff0cCDP\u6ce8\u91cd\u6574\u500b\u5ba2\u6236\u8cfc\u8cb7\u65c5\u7a0b<br><\/strong>\u5982\u4e0a\u6240\u8ff0\uff0cCRM\u8a18\u8f09\u7684\u591a\u662f\u6216\u300c\u92b7\u552e\u5c0e\u5411\u300d\u7684\u8cc7\u6599\uff0c\u5982\u4ea4\u6613\u65b9\u5f0f\u3001\u8cfc\u8cb7\u54c1\u9805\u3001\u6d88\u8cbb\u91d1\u984d\u8207\u8cfc\u8cb7\u65e5\u671f\u7b49\u3002\u9019\u4e9b\u8cc7\u6599\uff0c\u5728\u6210\u4ea4\u5f8c\u5206\u6790\u9867\u5ba2\u662f\u975e\u5e38\u6709\u50f9\u503c\u7684\u3002\u696d\u754c\u4e5f\u5e38\u7528\u5982RFM\u5206\u6790\u6a21\u578b\u7b49\u5be6\u7528\u7684\u65b9\u6cd5\u4f86\u505a\u9867\u5ba2\u7684\u5206\u773e\u884c\u92b7\u3002<br>\u7136\u800c\uff0cCDP\u9664\u4e86\u8a18\u8f09\u9019\u4e9b\u8cc7\u8a0a\u5916\uff0c\u66f4\u8a18\u8f09\u4e86\u300c\u884c\u70ba\u5c0e\u5411\u300d\u7684\u8cc7\u6599\uff0c\u5982\u9020\u8a2a\u9801\u9762\u540d\u7a31\u3001\u9020\u8a2a\u7522\u54c1\u540d\u7a31\u3001\u6700\u5f8c\u767b\u5165\u6642\u9593\u7b49\u3002CDP\u6bd4CRM\u591a\u6db5\u84cb\u4e86\u300c\u8cfc\u8cb7\u524d\u300d\u7684\u884c\u70ba\u8cc7\u6599\uff0c\u8b93\u54c1\u724c\u4f01\u696d\u5728\u63a8\u5ee3\u4e0a\u80fd\u5920\u8d85\u524d\u90e8\u7f72\u3002<\/p>\n\n\n\n<p><strong>CRM<\/strong><strong>\u53ea\u8a18\u5be6\u540d\u9867\u5ba2\uff0c<\/strong><strong>CDP<\/strong><strong>\u533f\u540d\u5be6\u540d\u9867\u5ba2\u90fd\u8a18<br><\/strong>CRM\u901a\u5e38\u6709\u5169\u7a2e\u65b9\u5f0f\u4f86\u8a18\u8f09\u5ba2\u6236\u8cc7\u6599\uff0c\u800c\u4ed6\u5011\u90fd\u662f\u5be6\u540d\u5236\u7684\u3002\u7b2c\u4e00\uff0c\u4fbf\u662f\u7576\u5ba2\u6236\u8a3b\u518a\u5e73\u53f0\u6642\uff0c\u4ed6\u5011\u901a\u5e38\u6703\u7559\u4e0bEmail\u3001\u624b\u6a5f\u7b49\u4f5c\u70ba\u8eab\u4efd\u7684\u552f\u4e00\u8fa8\u8b58\uff1b\u7b2c\u4e8c\uff0c\u4fbf\u662f\u5ba2\u6236\u78ba\u8a8d\u8cfc\u8cb7\u5f8c\uff0c\u586b\u5beb\u7684\u4ea4\u6613\u8cc7\u6599\uff0c\u5982\uff1a\u59d3\u540d\u3001\u4f4f\u5740\u7b49\u3002<br>\u800c\u65e2\u7136CDP\u865f\u7a31\u8981\u6982\u62ec\u6574\u500b\u5ba2\u6236\u8cfc\u8cb7\u65c5\u7a0b\uff0c\u5b83\u5c31\u5fc5\u9808\u8a18\u8f09\u8cfc\u8cb7\u524d\u7684\u533f\u540d\u8cc7\u6599\u3002\u6bd4\u5982\u8aaa\uff0c\u7576\u4e00\u500b\u5c1a\u672a\u6210\u70ba\u6703\u54e1\u7684\u4f7f\u7528\u8005\u4f86\u5230\u54c1\u724c\u5b98\u7db2\uff0c\u5728\u700f\u89bd\u4e86\u591a\u500b\u5546\u54c1\u9801\u9762\u5f8c\uff0c\u6700\u5f8c\u95dc\u9589\u4e86\u8cfc\u8cb7\u9801\u9762\u800c\u96e2\u958b\u3002CDP\u80fd\u8a18\u8f09\u4ed6\u700f\u89bd\u4e86\u4ec0\u9ebc\u5546\u54c1\u3001\u5728\u54ea\u4e9b\u5546\u54c1\u9801\u9762\u505c\u7559\u4e86\u591a\u4e45\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#07046d\" class=\"has-inline-color\">\u70ba\u4ec0\u9ebc\u8981CDP\uff1f<\/mark><\/strong><\/h3>\n\n\n\n<p><strong>CDP<\/strong><strong>\u7684\u8d85\u524d\u90e8\u7f72\uff0d\u64f4\u5927\u53d7\u773e\u5ee3\u5ea6<br><\/strong>\u4e00\u822c\u4f86\u8aaa\uff0c\u96fb\u5546\u7db2\u7ad9\u4f86\u5ba2100\u4eba\uff0c\u53ea\u80fd\u7559\u4e0b2~3\u4eba\u6d88\u8cbb\u3002\u4f46\u662f\u53e6\u591615\u500b\u5c1a\u672a\u6c7a\u5b9a\u662f\u5426\u8cfc\u8cb7\u7684\u6f5b\u5728\u5ba2\u6236\u5462\uff1f\u5927\u591a\u6578\u7684\u5ba2\u6236\u7cfb\u7d71\u7121\u6cd5\u4e00\u7ad9\u5f0f\u5730\u89e3\u6c7a\u3002\u800cCDP\u5728\u8cfc\u8cb7\u884c\u70ba\u524d\u7684\u8d85\u524d\u90e8\u7f72\uff0c\u80fd\u5927\u5e45\u64f4\u5927\u53d7\u773eBase\uff0c\u5e6b\u52a9\u54c1\u724c\u6488\u56de\u6f0f\u7db2\u4e4b\u9b5a\u3002<\/p>\n\n\n\n<p><strong>CDP<\/strong><strong>\u7684\u884c\u70ba\u6a21\u578b\uff0d\u52a0\u5f37\u6d1e\u5bdf\u6df1\u5ea6<br><\/strong>CRM\u662f\u53ea\u5728\u7d50\u5e33\u5f8c\u624d\u56de\u994b\u8cc7\u8a0a\uff08\u800c\u4e14\u4e0d\u662f\u884c\u70ba\u8cc7\u8a0a\uff09\uff0cCDP\u5728\u8cfc\u8cb7\u65c5\u7a0b\u7684\u6bcf\u500b\u6642\u523b\u90fd\u505a\u7d00\u9304\u3002\u6d88\u8cbb\u8005\u7684\u6c7a\u7b56\u662f\u7d93\u904e\u5404\u7a2e\u6bd4\u8f03\u5f8c\u7522\u751f\u7684\u7d50\u679c\uff0c\u800c\u5728\u6bd4\u8f03\u7684\u904e\u7a0b\u4e2d\uff0c\u4ed6\u5011\u6703\u7559\u4e0b\u884c\u70ba\u8db3\u8de1\uff0c\u9019\u4e9b\u884c\u70ba\u8db3\u8de1\u80fd\u8b93\u54c1\u724c\u96a8\u6642\u8ffd\u8e64\u6d88\u8cbb\u8005\u7684\u52d5\u5411\uff0c\u66f4\u80fd\u6df1\u5ea6\u4e86\u89e3\u9867\u5ba2\u7684\u6a23\u8c8c\u3002\u56e0\u6b64\uff0c\u8207\u5176\u82b1\u8cbb\u6642\u9593\u7814\u7a76\u7d50\u679c\uff0c\u4e0d\u5982\u76f4\u63a5\u638c\u63e1\u904e\u7a0b\u3002<\/p>\n\n\n\n<p><strong>CDP<\/strong><strong>\u7684\u8de8\u6e20\u9053\u80fd\u529b\uff0d\u5373\u6642\u3001\u5f48\u6027\u7684\u63a8\u5ee3<br><\/strong>\u56e0\u70ba\u54c1\u724c\u4f01\u696d\u8207\u96fb\u5546\u90fd\u5c6c\u65bc\u300c\u6dfa\u5c64\u5f0f\u6e9d\u901a\u300d\uff0c\u6bcf\u5929\u9700\u8207\u6210\u5343\u4e0a\u842c\u4eba\u6e9d\u901a\u3002\u56e0\u6b64\uff0c\u5c0d\u65bc\u696d\u4e3b\u800c\u8a00\uff0c\u6211\u5011\u6c92\u6709\u8db3\u5920\u5fc3\u529b\u4f86\u5206\u6790\u6563\u843d\u4e0d\u540c\u6e20\u9053\u7684\u6d77\u91cf\u8cc7\u6599\uff1b\u5c0d\u65bc\u6d88\u8cbb\u8005\u800c\u8a00\uff0c\u4ed6\u5011\u53c8\u96a8\u6642\u96a8\u5730\u90fd\u5728\u63a5\u89f8\u65b0\u7684\u7522\u54c1\u8cc7\u8a0a\u3002\u800c\u50b3\u7d71CRM\u53ea\u80fd\u5728\u5354\u52a9\u6211\u5011\u5728\u4e8b\u5f8c\u6e9d\u901a\uff0c\u56e0\u6b64\uff0c\u6211\u5011\u9700\u8981\u4e00\u500b\u80fd\u5373\u6642\u53cd\u61c9\u3001\u5f48\u6027\uff0c\u4e26\u80fd\u5207\u63db\u4e0d\u540c\u7684\u6e9d\u901a\u7ba1\u9053\u8207\u6d88\u8cbb\u8005\u6e9d\u901a\u7684CDP\uff0c\u4f86\u9019\u7a2e\u6dfa\u5c64\u5f0f\u6e9d\u901a\u7684\u6230\u5834\u8d0f\u5f97\u9867\u5ba2\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>\u4e0b\u4e00\u7bc7\u6587\u7ae0\u6211\u6703\u6574\u7406\u51faCDP\u8207DMP\u7684\u6bd4\u8f03\uff0c\u4e26\u4e14\u6301\u7e8c\u89c0\u5bdfCDP\u5728\u5e02\u5834\u4e0a\u7684\u5be6\u7528\u6027\u3002\u5982\u6709\u4efb\u4f55\u60f3\u6cd5\u6216\u554f\u984c\uff0c\u90fd\u53ef\u4ee5\u627e\u5230\u6211\u7684Email\u4f86\u4e00\u8d77\u8a0e\u8ad6\uff01<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CDP\u7684\u524d\u8eab\uff1f \u81ea\u5f9eCDP\u554f\u4e16\u4ee5\u4f86\uff0c\u5b83\u5b8c\u6210\u4e86\u5f88\u591a\u73fe\u6709CRM\u6c92\u80fd\u5b8c\u6210\u7684\u4efb\u52d9\uff0c\u5f88\u591a\u4eba\u8a8d\u70baCDP\u5c31\u662f\u4e0b\u4e00\u4ee3\u7684\u5ba2\u6236\u7cfb\u7d71\u3002\u56e0\u6b64\uff0c\u5728\u8ac7\u8ad6CDP\u4e4b\u524d\uff0c\u6211\u5011\u9700\u8981\u5148\u7c21\u55ae\u5730\u77ad\u89e3\u4e00\u4e0b\u73fe\u6709\u5ba2\u6236\u7cfb\u7d71\uff08\u5982CRM\uff09\u662f\u5982\u4f55\u5354\u52a9\u54c1\u724c\u4f01\u2026<\/p>\n","protected":false},"author":7,"featured_media":3086,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[25],"tags":[],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":4}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/headlineforce.com\/wp-content\/uploads\/2022\/05\/CRM-to-CDP.png?fit=754%2C508&ssl=1","_links":{"self":[{"href":"https:\/\/headlineforce.com\/wp-json\/wp\/v2\/posts\/3085"}],"collection":[{"href":"https:\/\/headlineforce.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/headlineforce.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/headlineforce.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/headlineforce.com\/wp-json\/wp\/v2\/comments?post=3085"}],"version-history":[{"count":2,"href":"https:\/\/headlineforce.com\/wp-json\/wp\/v2\/posts\/3085\/revisions"}],"predecessor-version":[{"id":3314,"href":"https:\/\/headlineforce.com\/wp-json\/wp\/v2\/posts\/3085\/revisions\/3314"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/headlineforce.com\/wp-json\/wp\/v2\/media\/3086"}],"wp:attachment":[{"href":"https:\/\/headlineforce.com\/wp-json\/wp\/v2\/media?parent=3085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/headlineforce.com\/wp-json\/wp\/v2\/categories?post=3085"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/headlineforce.com\/wp-json\/wp\/v2\/tags?post=3085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}