{"id":3091,"date":"2020-04-26T16:02:57","date_gmt":"2020-04-26T08:02:57","guid":{"rendered":"https:\/\/headlineforce.com\/?p=3091"},"modified":"2022-05-13T12:16:01","modified_gmt":"2022-05-13T04:16:01","slug":"%e4%b8%8d%e8%a6%81%e6%b5%aa%e8%b2%bb%e6%99%82%e9%96%93%e5%9c%a8%e6%bd%9b%e5%9c%a8%e5%ae%a2%e6%88%b6%e8%ba%ab%e4%b8%8a%ef%bc%9f%ef%bd%9c%e6%b7%b1%e5%ba%a6%e8%a7%a3%e6%9e%90salesforce-lead%e7%9a%84","status":"publish","type":"post","link":"https:\/\/headlineforce.com\/2020\/04\/26\/%e4%b8%8d%e8%a6%81%e6%b5%aa%e8%b2%bb%e6%99%82%e9%96%93%e5%9c%a8%e6%bd%9b%e5%9c%a8%e5%ae%a2%e6%88%b6%e8%ba%ab%e4%b8%8a%ef%bc%9f%ef%bd%9c%e6%b7%b1%e5%ba%a6%e8%a7%a3%e6%9e%90salesforce-lead%e7%9a%84\/","title":{"rendered":"\u4e0d\u8981\u6d6a\u8cbb\u6642\u9593\u5728\u6f5b\u5728\u5ba2\u6236\u8eab\u4e0a\uff1f\uff5c\u6df1\u5ea6\u89e3\u6790Salesforce Lead\u7684\u7ba1\u7406\u8a2d\u8a08"},"content":{"rendered":"\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>\u672c\u7bc7\u4ee5Salesforce\u8a2d\u8a08CRM\u7684\u7406\u5ff5\u8aaa\u660e\u300c\u6f5b\u5728\u5ba2\u6236 Lead\u300d\u7684\u7ba1\u7406\u65b9\u5f0f\uff0c\u5e0c\u671b\u63d0\u4f9b\u5728\u8a2d\u8a08\u601d\u8003\u6642\uff0c\u5f9e\u300c\u5546\u696d\u9700\u6c42\u898f\u5283\u300d\u5230\u300c\u89e3\u6c7a\u65b9\u6848\u843d\u5730\u300d\u9700\u6ce8\u610f\u7684\u91cd\u9ede\u3002<\/p>\n\n\n\n<p>\u56e0\u70ba\u672c\u6587\u8f03\u70ba\u6df1\u5165\uff0c\u5efa\u8b70\u5148\u95b1\u8b80\u92b7\u552e\u6d41\u7a0b\u7684\u57fa\u672c\u6982\u5ff5\uff1a<br><a href=\"https:\/\/headlineforce.com\/2019\/05\/26\/%e9%8a%b7%e5%94%ae%e8%87%aa%e5%8b%95%e5%8c%96%e6%98%af%e4%bb%80%e9%ba%bc%ef%bc%88%e4%b8%8a%ef%bc%89%e8%ab%87%e8%ab%87crm%e7%9a%84%e6%a0%b8%e5%bf%83%ef%bc%8c%e7%b2%be%e7%b4%b0%e5%8c%96%e6%b5%81\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u92b7\u552e\u81ea\u52d5\u5316\u662f\u4ec0\u9ebc\uff08\u4e0a\uff09\u8ac7\u8ac7CRM\u7684\u6838\u5fc3\uff0c\u5c07\u6d41\u7a0b\u7cbe\u7d30\u5316\u7ba1\u7406\u7684SFA<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Lead\u662f\u4ec0\u9ebc\uff1f<\/strong><\/h3>\n\n\n\n<p><strong>Lead\u662f\u4eba\uff0c\u4e0d\u662f\u4e00\u5bb6\u516c\u53f8\uff01<\/strong><br>\u4e00\u822c\u4f86\u8aaa\uff0cLead\u662f\u9084\u6c92\u7d93\u904e\u92b7\u552e\u5408\u683c\uff0c\u4f46\u5df2\u5177\u6709\u300c\u59d3\u540d\u300d\u3001\u300c\u516c\u53f8\u540d\u300d\u8207\u57fa\u672c\u806f\u7d61\u65b9\u5f0f\u5982\u300cEmail\u300d\u6216\u300c\u96fb\u8a71\u300d\u7684\u4e00\u540d\u6f5b\u5728\u5ba2\u6236\u3002Lead\u8207Account\u4e0d\u540c\uff0c\u5b83\u4e0d\u662f\u4e00\u5bb6\u5ba2\u6236\u516c\u53f8\uff0c\u5b83\u6c92\u6709\u591a\u4f4d\u5df2\u77e5\u7684\u5ba2\u6236\u806f\u7d61\u4eba\u3002Lead\u5c31\u53ea\u662f\u7d93\u904e\u7db2\u8def\u8abf\u67e5\u3001\u7b2c\u4e09\u65b9\u8cc7\u6599\u3001\u4ed6\u4eba\u4ecb\u7d39\u6216\u662f\u96c6\u5ba2\u5f0f\u884c\u92b7\u6240\u8490\u96c6\u5230\u7684\u521d\u6b65\u540d\u55ae\uff0c\u88e1\u9762\u8a18\u8f09\u4e86\u4e00\u4f4d\u4f4d\u53ef\u4f9b\u806f\u7d61\u7684\u4eba\u3002<\/p>\n\n\n\n<p><strong>\u95dc\u9375\u5728\u65bcLead\u662f\u5426\u5408\u683c\u4e86? Qualified yet?<br><\/strong>\u6211\u5011\u5728\u7ba1\u7406Lead\u540d\u55ae\u6642\uff0c\u4e0d\u4ee3\u8868Sales\u9700\u8981\u82b1\u6642\u9593\u7cbe\u529b\u8ddf\u9032\u9019\u4e9b\u6f5b\u5728\u5ba2\u6236\uff0c\u751a\u81f3\u8207\u4ed6\u5011\u6839\u672c\u6c92\u5fc5\u8981\u6df1\u5165\u63a5\u89f8\u3002\u5728Lead\u7684\u968e\u6bb5\uff0cSales\u9700\u8981\u505a\u7684\u4e8b\u60c5\u975e\u5e38\u7c21\u55ae\uff0c\u5c31\u662f\u8981\u78ba\u8a8dLead\u662f\u5426\u7b26\u5408\u6211\u5011\u92b7\u552e\u7684\u671f\u5f85\uff0c\u6211\u5011\u9700\u8981\u67e5\u6838Lead\u7684\u80cc\u666f\u3001\u8072\u8b7d\uff0c\u6216\u662f\u521d\u6b65\u7406\u89e3\u4ed6\u5011\u7684\u9700\u6c42\u8207\u9810\u7b97\u662f\u5426\u5438\u5f15\u6211\u5011\u3002\u9019\u4e9b\u4e8b\u53ef\u80fd\u53ea\u662f\u4e00\u5169\u901a\u96fb\u8a71\u4f86\u5f80\u3001\u6216\u662fEmail\u6e9d\u901a\uff0c\u5c31\u80fd\u8b93\u6211\u5011\u78ba\u8a8dLead\u7684\u5408\u683c\u8207\u5426\uff0c\u9032\u800c\u5c07\u4ed6\u5011\u5347\u7d1a\uff0c\u8f49\u5316\u70ba\u300c\u5ba2\u6236 Account\u300d\u3002\u8f49\u5316\u70ba\u5ba2\u6236\uff0c\u4e0d\u4ee3\u8868\u5df2\u5b8c\u6210\u4ea4\u6613\u3002<br><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/martechweekly.com\/wp-content\/uploads\/2020\/04\/e688aae59c96-2020-04-21-e4b88ae58d8812.07.58-2-129985508-1587887975199.png?resize=408%2C285&#038;ssl=1\" alt=\"Salesforce Lead Conversion\" width=\"408\" height=\"285\"  data-recalc-dims=\"1\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u8a2d\u8a08Lead Pipeline\u7684\u8003\u91cf<\/strong><\/h3>\n\n\n\n<p>\u6211\u5011\u5728<a href=\"https:\/\/headlineforce.com\/2019\/07\/14\/b2b%e8%a1%8c%e9%8a%b7%e7%ae%a1%e7%90%86%ef%bd%9c%e6%bd%9b%e5%9c%a8%e5%ae%a2%e6%88%b6%e7%9a%84%e6%bc%8f%e6%96%97%e7%ae%a1%e7%90%86-marketing-pipeline\/\" target=\"_blank\" rel=\"noreferrer noopener\">B2B\u884c\u92b7\u7ba1\u7406\uff5c\u6f5b\u5728\u5ba2\u6236\u7684\u6f0f\u6597\u7ba1\u7406 Marketing Pipeline<\/a>\u63d0\u5230\uff0cLead\u5728\u8f49\u5316\u524d\u9700\u8981\u5148\u6eff\u8db3\u300c\u884c\u92b7\u5408\u683c Marketing Qualified\u300d\uff0c\u518d\u6eff\u8db3\u300c\u92b7\u552e\u5408\u683c Sales Qualified\u300d\u3002\u800c\u6211\u5011\u53ef\u4ee5\u5c07\u4ee5\u4e0b\u56db\u500b\u6aa2\u8996Lead\u7684\u7dad\u5ea6\uff0c\u5316\u7e41\u70ba\u7c21\u5730\u653e\u5165Lead\u5408\u683c\u5316\u6d41\u7a0b\u7684\u5404\u500b\u968e\u6bb5\u3002<\/p>\n\n\n\n<ul><li>Background Review \u2014 \u4ed6\u5011\u662f\u8ab0\uff1f\u696d\u754c\u5c0d\u4ed6\u5011\u8a55\u50f9\u5982\u4f55\uff1f<\/li><li>Client Requirement \u2014 \u6211\u5011\u7684\u7522\u54c1\u670d\u52d9\u80fd\u6eff\u8db3\u4ed6\u5011\u55ce\uff1f<\/li><li>Potential \u2014 \u4ed6\u5011\u9810\u7b97\u5920\u591a\u55ce\uff1f\u4ee5\u5f8c\u5408\u4f5c\u5c0d\u6211\u65b9\u5229\u591a\u55ce\uff1f<\/li><li>Possibility \u2014 \u6211\u5011\u6709\u6a5f\u6703\u8d0f\u4e0b\u5ba2\u6236\u55ce\uff1f<\/li><\/ul>\n\n\n\n<p><strong>\u4e0d\u8981\u8ddfOpportunity Pipeline\u7684\u689d\u4ef6\u641e\u6df7\u4e86\uff01<br><\/strong>\u6709\u4e9b\u4eba\u6703\u7591\u60d1\uff1a\u300c\u6211\u80fd\u4e0d\u80fd\u76f4\u63a5\u628aOpportunity Pipeline\u7684\u968e\u6bb5\u689d\u4ef6\u90fd\u653e\u5230Lead Pipeline\u88e1\uff0c\u7576Lead\u79fb\u52d5\u5230\u6700\u7d42\u968e\u6bb5\uff08\u6210\u4ea4\uff09\u6642\uff0c\u624d\u6b63\u5f0f\u8f49\u5316\u6210\u70ba\u4e00\u500bAccount\uff1f\u300d\u5728\u9019\u88e1\u6211\u5011\u5fc5\u9808\u6e05\u695a\u4e00\u4ef6\u4e8b\uff0c\u7576\u4e00\u500b\u65b0\u5ba2\u6236\u9032\u5165\u5230Opportunity Pipeline\uff0c\u4ee3\u8868\u4ed6\u5df2\u7d93\u904eLead\u6f5b\u80fd\u8a55\u4f30\uff0cSales\u6703\u958b\u59cb\u6b63\u5f0f\u8ddf\u9032\u5ba2\u6236\uff0c\u5176\u5de5\u4f5c\u5305\u542b\u6295\u5165\u8cc7\u6e90\u7814\u7a76\u9700\u6c42\uff0c\u751f\u6210\u7522\u54c1\u6216\u65b9\u6848\u6eff\u8db3\u5ba2\u6236\uff0c\u4e26\u88fd\u4f5c\u5ba2\u6236\u6240\u9700\u6587\u4ef6\u7b49\u3002\u800c\u9019\u4e9b\u8017\u6642\u7684\u92b7\u552e\u4efb\u52d9\uff0c\u90fd\u4e0d\u61c9\u8a72\u5728Lead\u968e\u6bb5\u767c\u751f\uff0c\u92b7\u552e\u4e0d\u662f\u91dd\u5c0dLead\uff0c\u800c\u662f\u91dd\u5c0dAccount\u8207Opportunity\u3002<\/p>\n\n\n\n<p><strong>\u4ee5\u5e73\u53f0\u70ba\u4f8b &#8211; \u4f9b\u61c9\u5546\u7c3d\u7d04\u5408\u4f5c\u6d41\u7a0b<br><\/strong>\u5c0d\u65bc\u65b0\u4f9b\u61c9\u5546\u800c\u8a00\uff0c\u9808\u5148Lead Qualify\uff0c\u624d\u80fdOpportunity Approach\uff08\u958b\u59cb\u8ac7\u6848\u5b50\uff09\u3002<strong><br><\/strong><\/p>\n\n\n\n<p><strong>\u4e0d\u8981\u6d6a\u8cbb\u6642\u9593\u5728<\/strong><strong>\u6f5b\u5728\u5ba2\u6236\u8eab\u4e0a\uff01<\/strong><br>Salesforce\u5728Lead\u7684\u8a2d\u8a08\u7406\u5ff5\u662f\u8981Sales\u6ce8\u610f\u81ea\u5df1\u7684\u8cc7\u6e90\u5206\u914d\uff0c\u4e0d\u8981\u6bcf\u6b21\u6709\u6f5b\u5728\u5ba2\u6236\u9032\u4f86\u5c31\u82b1\u6642\u9593\u8ddf\u9032\u3002Sales\u53ea\u5c07\u9ad8\u6f5b\u503c\u7684Lead\u8f49\u5316\u6210\u5ba2\u6236\uff0c\u5f8c\u7e8c\u624d\u6295\u5165\u8cc7\u6e90\u8ddf\u9032\u3002Sales\u9700\u8981\u6295\u5165\u5927\u91cf\u5fc3\u529b\u95dc\u6ce8\u7684\u662f\u300c\u5546\u6a5f\u6f0f\u6597 Opportunity Pipeline\u300d\uff0c\u4e0d\u7528\u592a\u904e\u65bc\u95dc\u6ce8\u300c\u6f5b\u5728\u5ba2\u6236\u6f0f\u6597 Lead 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