{"id":3121,"date":"2019-07-14T18:05:03","date_gmt":"2019-07-14T10:05:03","guid":{"rendered":"https:\/\/headlineforce.com\/?p=3121"},"modified":"2022-05-13T12:08:34","modified_gmt":"2022-05-13T04:08:34","slug":"b2b%e8%a1%8c%e9%8a%b7%e7%ae%a1%e7%90%86%ef%bd%9c%e6%bd%9b%e5%9c%a8%e5%ae%a2%e6%88%b6%e7%9a%84%e6%bc%8f%e6%96%97%e7%ae%a1%e7%90%86-marketing-pipeline","status":"publish","type":"post","link":"https:\/\/headlineforce.com\/2019\/07\/14\/b2b%e8%a1%8c%e9%8a%b7%e7%ae%a1%e7%90%86%ef%bd%9c%e6%bd%9b%e5%9c%a8%e5%ae%a2%e6%88%b6%e7%9a%84%e6%bc%8f%e6%96%97%e7%ae%a1%e7%90%86-marketing-pipeline\/","title":{"rendered":"B2B\u884c\u92b7\u7ba1\u7406\uff5c\u6f5b\u5728\u5ba2\u6236\u7684\u6f0f\u6597\u7ba1\u7406 Marketing Pipeline"},"content":{"rendered":"\n<p>\u5728\u8ac7B2B\u884c\u92b7\u81ea\u52d5\u5316\u4e4b\u524d\uff0c\u8b93\u6211\u5011\u5148\u7c21\u55ae\u4e86\u89e3B2B\u8207B2C\u5728\u884c\u92b7\u76ee\u7684\u4e0a\u7684\u5dee\u5225\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>B2C\u884c\u92b7<\/strong><\/h3>\n\n\n\n<p><strong>\u6db5\u84cb\u6574\u500b\u5ba2\u6236\u751f\u547d\u9031\u671f<\/strong><br>B2C\u7684\u884c\u92b7\u7684\u6d41\u7a0b\u662f\u6bd4\u8f03\u8907\u96dc\u7684\uff0c\u4e0d\u904e\u57fa\u672c\u4e0a\u5b83\u5305\u542b\u4e86\u56db\u9ede\uff1a\u300c\u9867\u5ba2\u5206\u7fa4\u300d\u3001\u300c\u5167\u5bb9\u300d\u3001\u300c\u6e20\u9053\u300d\u3001\u300c\u64cd\u4f5c\u65b9\u5f0f\u300d\u3002\u5b83\u6db5\u84cb\u4e86\u6574\u500b\u5ba2\u6236\u751f\u547d\u9031\u671f\uff0c\u5f9e\u552e\u524d\u3001\u552e\u4e2d\u5230\u552e\u5f8c\u968e\u6bb5\uff0cB2C\u884c\u92b7\u90fd\u4e0d\u65b7\u5730\u5728\u70ba\u54c1\u724c\u670d\u52d9\uff0c\u4ee5\u671f\u5c0d\u5927\u7fa4\u9ad4\u5ba2\u6236\u9032\u884c\u300c1 to 1\u300d\u500b\u6027\u5316\u8a0a\u606f\u63a8\u64ad\uff0c\u63d0\u9ad8\u71df\u6536\u3002<br>\uff08\u8a73\u898b\uff1a\u529f\u80fd\u842c\u5168\u7684<a href=\"https:\/\/headlineforce.com\/2019\/02\/10\/martech%ef%bc%8dmarketing-cloud%e8%a1%8c%e9%8a%b7%e9%9b%b2%ef%bd%9c%e6%95%b4%e5%90%88%e8%b3%87%e6%96%99%e5%ba%ab%e8%88%87%e8%a1%8c%e9%8a%b7%e8%87%aa%e5%8b%95%e5%8c%96%ef%bc%8c%e4%b8%80%e5%80%8b\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u884c\u92b7\u96f2\u5e73\u53f0<\/a>\uff09<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>B2B\u884c\u92b7<\/strong><\/h3>\n\n\n\n<p><strong>\u92b7\u552e\u524d\u7684\u6f5b\u5728\u5ba2\u6236\u968e\u6bb5<\/strong><br>\u76f8\u8f03B2C\uff0cB2B\u7684\u884c\u92b7\u81ea\u52d5\u5316\u6c92\u6709\u90a3\u9ebc\u8907\u96dc\u3002\u5b83\u7684\u4e3b\u8981\u529f\u80fd\u5c31\u662f\u5728<strong>\u300c\u552e\u524d\u968e\u6bb5\u300d<\/strong>\u7db2\u7f85\u6f5b\u5728\u5ba2\u6236\uff0c\u4e26\u5f15\u9032\u7d66Sales\u53bb\u92b7\u552e\u3002\u96d6\u7136\u5b83\u6709\u6642\u4e5f\u6703\u5728\u5f8c\u7e8c\u7684\u300c\u552e\u4e2d\u300d\u3001\u300c\u552e\u5f8c\u300d\u968e\u6bb5\u5229\u7528CRM\u7684\u5ba2\u6236\u8cc7\u6599\u505a\u884c\u92b7\u6d3b\u52d5\u7684\u9080\u8acb\uff08\u5982\u7522\u696d\u77e5\u8b58\u5206\u4eab\u6703\uff09\uff0c\u4f46\u56e0\u70ba\u552e\u4e2d\u8207\u552e\u5f8c\u6709\u696d\u52d9\u54e1\u652f\u63f4\uff0c\u4fdd\u6301\u92b7\u552e\u52d5\u80fd\uff0c\u6240\u4ee5B2B\u884c\u92b7\u7684\u95dc\u9375\u5c31\u5728\u552e\u524d\u968e\u6bb5\u7db2\u7f85\u6f5b\u5728\u5ba2\u6236\uff0c\u4ee5\u53ca\u4e0d\u65b7\u57f9\u80b2\u5df2\u62db\u52df\u7684\u6f5b\u5728\u5ba2\u6236\u3002<\/p>\n\n\n\n<p><strong>\u57f9\u80b2\u6f5b\u5728\u5ba2\u6236\uff0c\u5c31\u662f\u4e0d\u65b7\u8c50\u5bcc\u4ed6\u5011\u7684\u8f2a\u5ed3\u8cc7\u6599<br><\/strong>\u6f5b\u5728\u5ba2\u6236\u7684\u8f2a\u5ed3\u8cc7\u6599\u9700\u8981\u76e1\u91cf\u6eff\u8db3\u5169\u500b\u8981\u9ede\uff1a<br>1. \u5be6\u540d\uff1aB2B\u884c\u92b7\u7684\u5be6\u540d\uff0c\u5c31\u662f\u5177\u6709Email\u8cc7\u8a0a\uff0c\u8b93Sales\u53ef\u4ee5\u76f4\u63a5\u8207\u5ba2\u6236\u63a5\u89f8\u3002<br>2. Insight \u8f2a\u5ed3\u6a23\u8c8c\uff1a\u8f2a\u5ed3\u8cc7\u6599\u5982\uff1a\u7522\u696d\u3001\u8208\u8da3\u7522\u54c1\u3001\u8077\u4f4d\u7b49\uff0c\u80fd\u8b93Sales\u6709\u8db3\u5920\u7684\u8cc7\u8a0a\u63d0\u4f9b\u5c08\u696d\u4e14\u500b\u6027\u5316\u7684\u670d\u52d9\u3002<\/p>\n\n\n\n<p><strong>\u76ee\u7684\uff1a\u628a\u7372\u53d6\u7684\u6f5b\u5728\u5ba2\u6236\u4ea4\u5230Sales\u624b\u4e0a\u7167\u9867<\/strong><br>\u5728\u884c\u92b7\u7684\u904e\u7a0b\u4e2d\uff0c\u9700\u8981\u300c\u57f9\u80b2\u300d\u6f5b\u5728\u5ba2\u6236\uff0c\u9010\u6b65\u5b8c\u5584\u4ed6\u5011\u7684\u8f2a\u5ed3\u6a23\u8c8c\u3002\u8b93Sales\u6b63\u5f0f\u9032\u884c\u92b7\u552e\u6642\uff0c\u80fd\u63d0\u4f9b\u5c08\u696d\u4e14\u500b\u6027\u5316\u7684\u670d\u52d9\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>B2B\u7684\u884c\u92b7\u6f0f\u6597\u7ba1\u7406<\/strong><\/h3>\n\n\n\n<p><strong>\u6f0f\u6597\u7ba1\u7406\u662f\u4ec0\u9ebc\uff1f<\/strong><br>\u65e2\u7136\u8981\u4ea4\u7d66Sales\uff0c\u90a3\u5c31\u5fc5\u9808\u78ba\u4fdd\u6f5b\u5728\u5ba2\u6236\u5728\u6bcf\u500b\u884c\u92b7\u968e\u6bb5\u90fd\u6eff\u8db3\u4e86\u76ee\u6a19\uff0c\u53ea\u6709\u6eff\u8db3\u76ee\u6a19\u7684\u6f5b\u5728\u5ba2\u6236\uff0c\u53ef\u4ee5\u5f80\u4e0b\u6389\u9032\u66f4\u4e0b\u4e00\u5c64\u7684\u6f0f\u6597\u3002<\/p>\n\n\n\n<p><strong>\u6f0f\u6597\u7ba1\u7406\u7684\u4e09\u500b\u57fa\u672c\u6982\u5ff5<\/strong><br>\u884c\u92b7\u81ea\u52d5\u5316\u7684\u6f0f\u6597\u7ba1\u7406\uff0c\u5305\u542b\u4e86\u4e09\u500b\u5148\u5f8c\u7684\u6982\u5ff5\uff1a\u300c\u5f15\u6d41\u300d\u3001\u300c\u57f9\u80b2\u300d\u8207\u300c\u8f49\u5316\u300d\u3002\u800c\u884c\u92b7\u4eba\u54e1\u8981\u5728\u9019\u4e09\u500b\u6982\u5ff5\u4e2d\uff0c\u7ba1\u7406\u6f5b\u5728\u5ba2\u6236\u7684\u968e\u6bb5\u3002\u4e0b\u5716\u53f3\u5074\uff0c\u70ba\u6f5b\u5728\u5ba2\u6236\u300c\u5f9e\u533f\u540d\u5230\u6210\u4ea4\u300d\u7684\u5404\u500b\u968e\u6bb5\u3002\u4ed6\u5011\u7684\u968e\u6bb5\u662f\u7531\u8cc7\u6599\u8c50\u5bcc\u7a0b\u5ea6\u6240\u5b9a\u7fa9\u7684\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/martechweekly.com\/wp-content\/uploads\/2020\/04\/e89ea2e5b995e5bfabe785a7-2019-07-28-e4b88be58d883.50.24.png?w=1290&#038;ssl=1\" alt=\"\" class=\"wp-image-3121\" data-recalc-dims=\"1\"\/><\/figure>\n\n\n\n<p><strong>1. Marketing \u5f15\u6d41<br><\/strong>\u5f15\u6d41\uff0c\u662f\u70ba\u4e86\u5c07\u533f\u540d\u7528\u6236\uff0c\u8f49\u6210\u5be6\u540d\u6f5b\u5ba2\u3002<\/p>\n\n\n\n<ul><li><strong>Visitors: \u533f\u540d\u7528\u6236<\/strong><br>\u7576\u533f\u540d\u5ba2\u6236\u700f\u89bd\u6211\u5011\u7684\u5b98\u7db2\u6642\uff0c\u5229\u7528\u7db2\u7ad9\u8ffd\u8e64\u6280\u8853\uff0c\u80fd\u7559\u4e0b\u4ed6\u5011\u7684\u700f\u89bd\u7d00\u9304 cookie\u3002\u6b64\u6642\uff0c\u6211\u5011\u91dd\u5c0d\u9019\u4e9b cookie\u505a\u300c\u518d\u884c\u92b7\u300d\u63a8\u64ad\uff0c\u8b93\u76f8\u95dc\u5ee3\u544a\u518d\u6b21\u51fa\u73fe\u5728\u4ed6\u5011\u7684\u88dd\u7f6e\u4e0a\uff0c\u4e26\u63d0\u4f9b\u734e\u52f5\u5438\u5f15\u4ed6\u5011\u7559\u4e0b\u806f\u7d61\u8cc7\u8a0a\uff0c\u5982Email\u3002<\/li><li><strong>Prospects: \u6f5b\u5ba2<\/strong><br>\u7576\u7528\u6236\u5f9e\u533f\u540d\u7684\u300cVisitors\u300d\u8f49\u6210\u5177\u6709\u806f\u7e6b\u65b9\u5f0f\u7684\u300cProspects\u300d\uff0c\u6211\u5011\u4fbf\u53ef\u4ee5\u958b\u59cb\u63cf\u7e6a\u300c\u9867\u5ba2\u8f2a\u5ed3\u300d\u4e86\uff01<\/li><\/ul>\n\n\n\n<p>\u968e\u6bb5\u7ba1\u7406\u8981\u9ede\uff1a\u7559\u4e0b\u80fd\u5e36\u7d66\u533f\u540d\u7528\u6236\u50f9\u503c\u7684\u734e\u52f5\uff0c\u4ed6\u624d\u6703\u7559\u4e0b\u4ed6\u7684\u8cc7\u8a0a<\/p>\n\n\n\n<p><strong>2. Nurture \u57f9\u80b2<br><\/strong>\u57f9\u80b2\uff0c\u662f\u70ba\u4e86\u63cf\u7e6a\u9867\u5ba2\u8f2a\u5ed3\uff0c\u4ee5\u4fbf\u8f49\u5316\u70ba\u300c\u884c\u92b7\u5408\u683c\u300d\u7684\u6f5b\u5728\u9867\u5ba2\u3002<br><strong>(\u884c\u92b7\u5408\u683c\u6f5b\u5728\u5ba2\u6236\uff1dMarketing Qualified Leads\uff1dMQL)<\/strong><\/p>\n\n\n\n<p>\u6839\u64da\u5be6\u969b\u9700\u6c42\uff0c\u6211\u5011\u80fd\u5c07Prospects\u5011\u4f9d\u7167\u8490\u96c6\u4f86\u7684\u8f2a\u5ed3\u505a\u300c<a href=\"https:\/\/headlineforce.com\/2019\/08\/10\/b2b%e8%a1%8c%e9%8a%b7%e8%87%aa%e5%8b%95%e5%8c%96%ef%bd%9c%e9%80%8f%e9%81%8e%e8%a9%95%e7%b4%9a%e8%88%87%e6%89%93%e5%88%86%e9%ab%94%e7%b3%bb%e7%ae%a1%e7%90%86%e6%bd%9b%e5%9c%a8%e5%ae%a2%e6%88%b6\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u76ee\u6a19\u53d7\u773e\u8a55\u7d1a\u8207\u4e92\u52d5\u7a0b\u5ea6\u6253\u5206<\/a>\u300d\uff0c\u70ba\u4ed6\u5011\u8a2d\u5b9a\u5408\u683c\u689d\u4ef6\uff0c\u53ea\u6709\u7b26\u5408\u689d\u4ef6\u7684Prospects\uff0c\u6211\u5011\u624d\u91dd\u5c0d\u6027\u5730\u5c0d\u4ed6\u5011\u505aEDM\u96fb\u90f5\u63a8\u64ad\u3002<\/p>\n\n\n\n<p>\u968e\u6bb5\u7ba1\u7406\u8981\u9ede\uff1a\u6211\u8981\u9078\u64c7\u54ea\u4e9b\u8f2a\u5ed3\u8cc7\u6599\u4f86\u57f9\u80b2\uff0c\u628a\u884c\u92b7\u9810\u7b97\u82b1\u5728\u5200\u53e3\u4e0a\uff1f<\/p>\n\n\n\n<p><strong>3. Convert \u8f49\u5316<br><\/strong>\u6574\u500b\u57f9\u80b2\u7684\u904e\u7a0b\u90fd\u662f\u70ba\u4e86\u8b93\u6211\u5011\u8490\u96c6\u8db3\u5920\u7684\u6f5b\u5728\u5ba2\u6236\u8cc7\u8a0a\uff0c\u5c07\u300c\u92b7\u552e\u5408\u683c\u300d\u7684\u6f5b\u5728\u5ba2\u6236\u4ea4\u7d66Sales\uff0c\u8b93\u4ed6\u5011\u5728\u806f\u7e6b\u5ba2\u6236\u524d\u5df2\u7d93\u6e05\u695a\u7406\u89e3\u5ba2\u6236\u9700\u6c42\uff0c\u628a\u8a02\u55ae\u7a69\u7a69\u5730\u62ff\u4e0b\u3002\u8209\u7c21\u55ae\u7684\u4f8b\u5b50\uff1a\u300c\u8208\u8da3\u7522\u54c1\u300d\u6b04\u4f4d\u4e0b\u6709\u8cc7\u6599\u7684\u6f5b\u5ba2\u624d\u80fd\u8f49\u5316\u70ba\u5408\u683c\u6f5b\u5ba2\u3002<br><strong>(\u92b7\u552e\u5408\u683c\u6f5b\u5ba2\uff1dSales Qualified Leads\uff1dSQL)<\/strong><\/p>\n\n\n\n<p>\u9019\u500b\u7ba1\u7406\u6982\u5ff5\uff0c\u662f\u5c07\u6f5b\u5728\u5ba2\u6236\u5f9e\u300c\u884c\u92b7\u90e8\u300d\u624b\u4e2d\u79fb\u4ea4\u5230\u300c\u696d\u52d9\u90e8\u300d\uff0c\u4e5f\u5c31\u662fMQL\u2192SQL\uff1b\u5728\u7cfb\u7d71\u4e0a\u7684\u9ad4\u73fe\uff0c\u5c31\u662f\u5c07\u6f5b\u5ba2\u8cc7\u6599\u5f9e\u300c\u884c\u92b7\u81ea\u52d5\u5316\u300d\u7cfb\u7d71\u8f49\u5316\u5230\u300cCRM\u300d\u7cfb\u7d71\u3002<\/p>\n\n\n\n<p>\u968e\u6bb5\u7ba1\u7406\u8981\u9ede\uff1a\u6211\u8981\u8490\u96c6\u54ea\u4e9b\u8f2a\u5ed3\u8cc7\u6599\uff0c\u4f86\u8f49\u5316\u70ba\u5c0d\u92b7\u552e\u6700\u6709\u7528\u7684\u5408\u683c\u6f5b\u5ba2\uff1f<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><strong>\u76f8\u95dc\u95b1\u8b80<\/strong><br><a href=\"https:\/\/headlineforce.com\/2019\/08\/10\/b2b%e8%a1%8c%e9%8a%b7%e8%87%aa%e5%8b%95%e5%8c%96%ef%bd%9c%e9%80%8f%e9%81%8e%e8%a9%95%e7%b4%9a%e8%88%87%e6%89%93%e5%88%86%e9%ab%94%e7%b3%bb%e7%ae%a1%e7%90%86%e6%bd%9b%e5%9c%a8%e5%ae%a2%e6%88%b6\/\" target=\"_blank\" rel=\"noreferrer noopener\">B2B\u884c\u92b7\u81ea\u52d5\u5316\uff5c\u900f\u904e\u8a55\u7d1a\u8207\u6253\u5206\u9ad4\u7cfb\u7ba1\u7406\u6f5b\u5728\u5ba2\u6236\u540d\u55ae\uff01<\/a><br><a href=\"https:\/\/headlineforce.com\/2019\/07\/28\/b2b%e8%a1%8c%e9%8a%b7%e8%87%aa%e5%8b%95%e5%8c%96%ef%bd%9cprogressive-profiling-%e6%bc%b8%e9%80%b2%e5%bc%8f%e8%bc%aa%e5%bb%93%e6%8f%8f%e7%b9%aa\/\" target=\"_blank\" rel=\"noreferrer noopener\">B2B\u884c\u92b7\u81ea\u52d5\u5316\uff5cProgressive Profiling \u6f38\u9032\u5f0f\u8f2a\u5ed3\u63cf\u7e6a<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5728\u8ac7B2B\u884c\u92b7\u81ea\u52d5\u5316\u4e4b\u524d\uff0c\u8b93\u6211\u5011\u5148\u7c21\u55ae\u4e86\u89e3B2B\u8207B2C\u5728\u884c\u92b7\u76ee\u7684\u4e0a\u7684\u5dee\u5225\u3002 B2C\u884c\u92b7 \u6db5\u84cb\u6574\u500b\u5ba2\u6236\u751f\u547d\u9031\u671fB2C\u7684\u884c\u92b7\u7684\u6d41\u7a0b\u662f\u6bd4\u8f03\u8907\u96dc\u7684\uff0c\u4e0d\u904e\u57fa\u672c\u4e0a\u5b83\u5305\u542b\u4e86\u56db\u9ede\uff1a\u300c\u9867\u5ba2\u5206\u7fa4\u300d\u3001\u300c\u5167\u5bb9\u300d\u3001\u300c\u6e20\u9053\u300d\u3001\u2026<\/p>\n","protected":false},"author":7,"featured_media":3123,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[37],"tags":[],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":4}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/headlineforce.com\/wp-content\/uploads\/2022\/05\/e89ea2e5b995e5bfabe785a7-2019-07-28-e4b88be58d883.50.24.webp?fit=300%2C208&ssl=1","_links":{"self":[{"href":"https:\/\/headlineforce.com\/wp-json\/wp\/v2\/posts\/3121"}],"collection":[{"href":"https:\/\/headlineforce.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/headlineforce.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/headlineforce.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/headlineforce.com\/wp-json\/wp\/v2\/comments?post=3121"}],"version-history":[{"count":2,"href":"https:\/\/headlineforce.com\/wp-json\/wp\/v2\/posts\/3121\/revisions"}],"predecessor-version":[{"id":3297,"href":"https:\/\/headlineforce.com\/wp-json\/wp\/v2\/posts\/3121\/revisions\/3297"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/headlineforce.com\/wp-json\/wp\/v2\/media\/3123"}],"wp:attachment":[{"href":"https:\/\/headlineforce.com\/wp-json\/wp\/v2\/media?parent=3121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/headlineforce.com\/wp-json\/wp\/v2\/categories?post=3121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/headlineforce.com\/wp-json\/wp\/v2\/tags?post=3121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}