{"id":3127,"date":"2019-08-10T17:11:27","date_gmt":"2019-08-10T09:11:27","guid":{"rendered":"https:\/\/headlineforce.com\/?p=3127"},"modified":"2022-05-13T14:01:53","modified_gmt":"2022-05-13T06:01:53","slug":"b2b%e8%a1%8c%e9%8a%b7%e8%87%aa%e5%8b%95%e5%8c%96%ef%bd%9c%e9%80%8f%e9%81%8e%e8%a9%95%e7%b4%9a%e8%88%87%e6%89%93%e5%88%86%e9%ab%94%e7%b3%bb%e7%ae%a1%e7%90%86%e6%bd%9b%e5%9c%a8%e5%ae%a2%e6%88%b6","status":"publish","type":"post","link":"https:\/\/headlineforce.com\/2019\/08\/10\/b2b%e8%a1%8c%e9%8a%b7%e8%87%aa%e5%8b%95%e5%8c%96%ef%bd%9c%e9%80%8f%e9%81%8e%e8%a9%95%e7%b4%9a%e8%88%87%e6%89%93%e5%88%86%e9%ab%94%e7%b3%bb%e7%ae%a1%e7%90%86%e6%bd%9b%e5%9c%a8%e5%ae%a2%e6%88%b6\/","title":{"rendered":"B2B\u884c\u92b7\u81ea\u52d5\u5316\uff5c\u900f\u904e\u8a55\u7d1a\u8207\u6253\u5206\u9ad4\u7cfb\u7ba1\u7406\u6f5b\u5728\u5ba2\u6236\u540d\u55ae\uff01"},"content":{"rendered":"\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>\u672c\u6587\u662fB2B\u884c\u92b7\u81ea\u52d5\u5316\u7cfb\u5217\u7684\u9032\u968e\u4ecb\u7d39\uff0c\u9084\u6c92\u770b\u904e\u300c<a href=\"https:\/\/headlineforce.com\/2019\/07\/14\/b2b%e8%a1%8c%e9%8a%b7%e7%ae%a1%e7%90%86%ef%bd%9c%e6%bd%9b%e5%9c%a8%e5%ae%a2%e6%88%b6%e7%9a%84%e6%bc%8f%e6%96%97%e7%ae%a1%e7%90%86-marketing-pipeline\/\" target=\"_blank\" rel=\"noreferrer noopener\">B2B\u884c\u92b7\u7ba1\u7406\uff5c\u6f5b\u5728\u5ba2\u6236\u7684\u6f0f\u6597\u7ba1\u7406 Marketing Pipeline<\/a>\u300d\u7684\u670b\u53cb\u53ef\u4ee5\u9ede\u9032\u9023\u7d50\uff0c\u4e86\u89e3\u4e00\u4e0b\u5b83\u7684\u6d41\u7a0b\u7ba1\u7406\u65b9\u6cd5\u3002<\/p>\n\n\n\n<p>\u672c\u6587\u4ee5Salesforce Pardot\u884c\u92b7\u81ea\u52d5\u5316\u7cfb\u7d71\u4e4b\u8a2d\u8a08\u6982\u5ff5\u505a\u5206\u4eab\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#0f005c\" class=\"has-inline-color\">\u8a55\u7d1a\u8207\u6253\u5206\uff1f<\/mark><\/strong><\/h3>\n\n\n\n<p>\u63a5\u4e0b\u4f86\uff0c\u6211\u5011\u8981\u4ecb\u7d39B2B\u884c\u92b7\u81ea\u52d5\u5316\u7cfb\u7d71\u662f\u5982\u4f55\u6f5b\u5728\u5ba2\u6236\u7684\u5206\u773e\u7ba1\u7406\u3002\u4f46\u662f\uff0c\u6211\u5011\u9700\u8981\u5148\u4e86\u89e3\u6f5b\u5728\u5ba2\u6236\u7684\u8a55\u7d1a\u8207\u6253\u5206\u5728\u76ee\u7684\u4e0a\u6709\u4f55\u4e0d\u540c\u3002<\/p>\n\n\n\n<p><strong>\u6f5b\u5728\u5ba2\u6236\u8a55\u7d1a(Grading)<br><\/strong>\u662f\u7ad9\u5728\u4f01\u696d\u7684\u89d2\u5ea6\u601d\u8003\uff0c\u54ea\u4e9b\u5ba2\u6236\u662f\u6211\u7684\u76ee\u6a19\u53d7\u773e\uff0c\u6700\u9069\u5408\u6211\u82b1\u5fc3\u529b\u53bb\u92b7\u552e\uff1f<\/p>\n\n\n\n<p><strong>\u6f5b\u5728\u5ba2\u6236\u6253\u5206(Scoring)<br><\/strong>\u662f\u89c0\u5bdf\u6f5b\u5728\u5ba2\u6236\u8207\u6211\u5011\u4e92\u52d5\u7684\u884c\u70ba\u6b77\u7a0b\uff0c\u627e\u51fa\u54ea\u4e9b\u5ba2\u6236\u5c0d\u6211\u6700\u6709\u8208\u8da3\uff0c\u6700\u6709\u8207\u4e4b\u5408\u4f5c\u7684\u6a5f\u6703\uff1f<\/p>\n\n\n\n<p>\u5728B2B\u884c\u92b7\u81ea\u52d5\u5316\u7684\u5408\u683c\u540d\u55ae\u7ba1\u7406\u88e1\uff0c\u6211\u5011\u9700\u8981\u300c\u5148\u8a55\u7d1a\uff0c\u5f8c\u6253\u5206\uff0c\u518d\u52a0\u5165\u5408\u683c\u6e05\u55ae\u300d\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#00176a\" class=\"has-inline-color\">\u6f5b\u5728\u5ba2\u6236\u8a55\u7d1a (Lead Grading)<\/mark><\/strong><\/h3>\n\n\n\n<p><strong>\u6aa2\u6e2c\u6f5b\u5728\u5ba2\u6236\u662f\u5426\u70ba\u6211\u7684\u76ee\u6a19\u53d7\u773e\uff1f<br><\/strong>\u7576\u6f5b\u5728\u5ba2\u6236\u5728Landing Page\u586b\u5b8c\u8cc7\u6599\u5f8c\uff0c\u7cfb\u7d71\u6703\u81ea\u52d5\u70ba\u4ed6\u5011\u8a55\u7d1a\uff0c\u4ee5\u6aa2\u6e2c\u9019\u4e00\u4f4d\u6f5b\u5728\u5ba2\u6236\u662f\u5426\u662f\u6211\u5011\u7406\u60f3\u7684\u92b7\u552e\u76ee\u6a19\uff1f\u5e7e\u500b\u5e38\u898b\u7684\u8861\u91cf\u6307\u6a19\u5982\uff1a<\/p>\n\n\n\n<ul><li>\u516c\u53f8\u898f\u6a21<\/li><li>\u516c\u53f8\u4f4d\u7f6e<\/li><li>\u6240\u5728\u7522\u696d<\/li><li>\u90e8\u9580<\/li><li>\u8077\u7a31<\/li><\/ul>\n\n\n\n<p>\u8209\u4f8b\u4f86\u8aaa\uff0c\u5982\u679c\u4f01\u696d\u8ce3\u7684\u662fMartech\u8edf\u9ad4\uff0c\u800c\u6f5b\u5728\u5ba2\u6236\u5728\u7db2\u7ad9\u8868\u55ae\u4e0a\u586b\u7684\u8077\u7a31\u662f\u300cCMTO\u300d\u3001\u300cCMO\u300d\u6216\u300c\u884c\u92b7\u7e3d\u76e3\u300d\u7b49\u985e\u5225\uff0c\u90a3\u9ebc\u4ed6\u7684\u8a55\u7d1a\u5c31\u6703\u975e\u5e38\u7684\u9ad8\uff01\u5be6\u52d9\u4e0a\uff0c\u4f01\u696d\u53ef\u4ee5\u6309\u7167\u9700\u6c42\uff0c\u4f86\u8a02\u5b9a\u9069\u5408\u81ea\u8eab\u7522\u696d\u7684\u81ea\u52d5\u8a55\u7d1a\u898f\u5247\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/martechweekly.com\/wp-content\/uploads\/2020\/04\/e89ea2e5b995e5bfabe785a7-2019-08-04-e4b88be58d883.45.04.png?resize=335%2C288&#038;ssl=1\" alt=\"\" width=\"335\" height=\"288\"  data-recalc-dims=\"1\"><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#10007b\" class=\"has-inline-color\">\u6f5b\u5728\u5ba2\u6236\u6253\u5206 (Lead Scoring)<\/mark><\/strong><\/h3>\n\n\n\n<p><strong>\u6aa2\u6e2c\u6f5b\u5728\u5ba2\u6236\u662f\u5426\u5c0d\u6211\u5011\u7684\u7522\u54c1\u670d\u52d9\u611f\u5230\u8208\u8da3\uff1f<\/strong><br>\u5c0d\u6f5b\u5728\u5ba2\u6236\u6253\u5206\u7684\u76ee\u7684\uff0c\u662f\u8981\u628a\u5c0d\u6211\u5011\u7279\u5225\u6709\u8208\u8da3\u7684\u6f5b\u5728\u5ba2\u6236\u8f49\u5316\u70ba\u300c\u5408\u683c\u6f5b\u5ba2 Qualified Lead\u300d\u4f86\u505a\u5f8c\u7e8c\u7684\u5206\u7d44\u884c\u92b7\u63a8\u64ad\u3002\u7576\u6f5b\u5728\u5ba2\u6236\u7684\u5f97\u5206\u5920\u9ad8\u6642\uff0c\u53ef\u4ee5\u8f49\u5316\u5230\u300c\u884c\u92b7\u5408\u683c\u6e05\u55ae MQL\u300d\u4e2d\uff0c\u4ee3\u8868\u9019\u500b\u6f5b\u5728\u5ba2\u6236\u5728\u884c\u92b7\u4e0a\u88ab\u5224\u5b9a\u70ba\u6210\u719f\uff0c\u80fd\u5920\u4ea4\u7531Sales\u63a5\u624b\u8ddf\u9032\u3002<\/p>\n\n\n\n<p><strong>\u4f9d\u7167\u4e92\u52d5\u884c\u70ba\u4f86\u6253\u5206<br><\/strong>\u5728\u6f5b\u5728\u5ba2\u6236\u8f49\u70ba\u300c\u5408\u683c\u6f5b\u5ba2\u300d\u524d\uff0c\u4ed6\u6703\u8207\u6211\u5011\u7522\u751f\u8a31\u591a\u4e92\u52d5\u3002\u800c\u6253\u5206\u7cfb\u7d71\u80fd\u70ba\u9019\u4e9b\u4e92\u52d5\u884c\u70ba\u81ea\u52d5\u6253\u4e0a\u5206\u6578\u3002\u6bcf\u7a2e\u4e92\u52d5\u300c\u884c\u70ba\u300d\u90fd\u53ef\u4ee5\u8a2d\u7f6e\u4e00\u5b9a\u7684\u6253\u5206\u898f\u5247\uff0c\u5982\u4e0b\u5716\u3002<\/p>\n\n\n\n<p><strong>\u642d\u914d\u884c\u92b7\u81ea\u52d5\u5316\u63a8\u64ad\u7b56\u7565<\/strong><br>\u5728\u8a2d\u7f6e\u6253\u5206\u898f\u5247\u6642\uff0c\u6211\u5011\u80fd\u5229\u7528\u884c\u92b7\u81ea\u52d5\u5316\u5de5\u5177\u9810\u5148\u8a2d\u5b9a\u597d\u5ba2\u6236\u9ad4\u9a57\u6b77\u7a0b\uff0c\u8b93\u5ba2\u6236\u5728\u9054\u6210\u67d0\u4e00\u500b\u5206\u6578\u6642\u81ea\u52d5\u89f8\u767c\u884c\u92b7\u63a8\u64ad\u3002\u56e0\u6b64\uff0c\u6bcf\u500b\u81ea\u52d5\u5316\u63a8\u64ad\u7684\u7b56\u7565\uff0c\u90fd\u8981\u7cbe\u5fc3\u5730\u70ba\u4e0d\u540c\u5206\u6578\u7fa4\u7684\u5ba2\u6236\u8a2d\u8a08\uff01<br>\uff08\u8a73\u898b\uff1a<a href=\"https:\/\/headlineforce.com\/2020\/02\/06\/%e7%b0%a1%e4%bb%8b%e8%a1%8c%e9%8a%b7%e8%87%aa%e5%8b%95%e5%8c%96%e7%9a%84%e4%b8%89%e5%a4%a7%e7%a8%ae%e9%a1%9e%ef%bd%9c%e6%90%ad%e9%85%8dlead-scoring%e5%ae%8c%e6%88%90%e9%a1%a7%e5%ae%a2%e5%88%86\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u7c21\u4ecb\u884c\u92b7\u81ea\u52d5\u5316\u7684\u4e09\u5927\u7a2e\u985e\uff5c\u642d\u914dLead Scoring\u5b8c\u6210\u9867\u5ba2\u5206\u7d44\u81ea\u52d5\u5316<\/a>\uff09<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/martechweekly.com\/wp-content\/uploads\/2020\/04\/e89ea2e5b995e5bfabe785a7-2019-08-04-e4b88be58d884.23.05-1.png?resize=343%2C283&#038;ssl=1\" alt=\"\" width=\"343\" height=\"283\"  data-recalc-dims=\"1\"><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#000268\" class=\"has-inline-color\">\u5206\u914d\u898f\u5247 Assignment Rule<\/mark><\/strong><\/h3>\n\n\n\n<p>\u6700\u5f8c\uff0c\u6211\u5011\u53ef\u4ee5\u5c07\u5408\u683c\u6e05\u55ae(MQL)\u5167\u6f5b\u5728\u5ba2\u6236\uff0c\u4f9d\u7167\u300c\u8a55\u7d1a\u300d\u8207\u300c\u5206\u6578\u300d\uff0c\u8f49\u7d66\u4e0d\u540c\u7522\u54c1\u7dda\u7684Sales\u3002\u5982\u6b64\u4e00\u4f86\uff0c\u5f9e\u7372\u53d6\u3001\u5230\u57f9\u80b2\uff0c\u518d\u5230\u8f49\u5316\u7684\u6574\u500b\u6d41\u7a0b\uff0c\u90fd\u4ea4\u7d66\u81ea\u52d5\u5316\u7cfb\u7d71\u4f86\u5b8c\u6210\u3002\u6211\u5011\u53ea\u9700\u8981\u8ca0\u8cac\u5f9e\u7ba1\u7406\u5c64\u9762\u4e0b\u624b\uff0c\u601d\u8003\u5982\u4f55\u8a2d\u8a08\u81ea\u52d5\u5316\u7684\u898f\u5247\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Reference:<br>https:\/\/www.salesforce.com\/products\/marketing-cloud\/best-practices\/basic-science-behind-lead-scoring\/<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n","protected":false},"excerpt":{"rendered":"<p>\u672c\u6587\u662fB2B\u884c\u92b7\u81ea\u52d5\u5316\u7cfb\u5217\u7684\u9032\u968e\u4ecb\u7d39\uff0c\u9084\u6c92\u770b\u904e\u300cB2B\u884c\u92b7\u7ba1\u7406\uff5c\u6f5b\u5728\u5ba2\u6236\u7684\u6f0f\u6597\u7ba1\u7406 Marketing Pipeline\u300d\u7684\u670b\u53cb\u53ef\u4ee5\u9ede\u9032\u9023\u7d50\uff0c\u4e86\u89e3\u4e00\u4e0b\u5b83\u7684\u6d41\u7a0b\u7ba1\u7406\u65b9\u6cd5\u3002 \u672c\u6587\u4ee5Salesforce P\u2026<\/p>\n","protected":false},"author":7,"featured_media":3128,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[22],"tags":[],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":4}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/headlineforce.com\/wp-content\/uploads\/2022\/05\/e89ea2e5b995e5bfabe785a7-2019-08-04-e4b88be58d884.23.05-1.webp?fit=300%2C247&ssl=1","_links":{"self":[{"href":"https:\/\/headlineforce.com\/wp-json\/wp\/v2\/posts\/3127"}],"collection":[{"href":"https:\/\/headlineforce.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/headlineforce.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/headlineforce.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/headlineforce.com\/wp-json\/wp\/v2\/comments?post=3127"}],"version-history":[{"count":3,"href":"https:\/\/headlineforce.com\/wp-json\/wp\/v2\/posts\/3127\/revisions"}],"predecessor-version":[{"id":3334,"href":"https:\/\/headlineforce.com\/wp-json\/wp\/v2\/posts\/3127\/revisions\/3334"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/headlineforce.com\/wp-json\/wp\/v2\/media\/3128"}],"wp:attachment":[{"href":"https:\/\/headlineforce.com\/wp-json\/wp\/v2\/media?parent=3127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/headlineforce.com\/wp-json\/wp\/v2\/categories?post=3127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/headlineforce.com\/wp-json\/wp\/v2\/tags?post=3127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}