{"id":3133,"date":"2019-08-31T14:52:46","date_gmt":"2019-08-31T06:52:46","guid":{"rendered":"https:\/\/headlineforce.com\/?p=3133"},"modified":"2022-05-12T15:13:51","modified_gmt":"2022-05-12T07:13:51","slug":"%e7%94%a8rfm%e6%a8%a1%e5%9e%8b%e5%81%9a%e9%a1%a7%e5%ae%a2%e5%88%86%e7%b5%84%ef%bd%9c%e9%9b%bb%e5%95%86%e4%ba%ba%e5%bf%85%e5%82%99%e7%9a%84%e5%ae%a2%e6%88%b6%e8%a1%8c%e7%82%ba%e5%88%86%e6%9e%90","status":"publish","type":"post","link":"https:\/\/headlineforce.com\/2019\/08\/31\/%e7%94%a8rfm%e6%a8%a1%e5%9e%8b%e5%81%9a%e9%a1%a7%e5%ae%a2%e5%88%86%e7%b5%84%ef%bd%9c%e9%9b%bb%e5%95%86%e4%ba%ba%e5%bf%85%e5%82%99%e7%9a%84%e5%ae%a2%e6%88%b6%e8%a1%8c%e7%82%ba%e5%88%86%e6%9e%90\/","title":{"rendered":"\u7528RFM\u6a21\u578b\u505a\u9867\u5ba2\u5206\u7d44\uff5c\u96fb\u5546\u4eba\u5fc5\u5099\u7684\u5ba2\u6236\u884c\u70ba\u5206\u6790\u6cd5"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">RFM\u5206\u6790\u6a21\u578b<\/h3>\n\n\n\n<p>RFM\u5c31\u662fRecency\u3001Frequency\u8207Monetary\u7684\u7e2e\u5beb\uff0c\u5b83\u5011\u662f\u4e09\u500b\u53ef\u91cf\u5316\u7684\u6307\u6a19\u3002\u884c\u92b7\u4eba\u54e1\u85c9\u7531\u9019\u4e09\u500b\u6307\u6a19\uff0c\u5c0d\u5ba2\u6236\u80fd\u6709\u66f4\u6df1\u7684\u8a8d\u8b58\u3002<\/p>\n\n\n\n<ul><li><strong>Recency \u6700\u8fd1\u4e92\u52d5<\/strong><\/li><\/ul>\n\n\n\n<p>\u95dc\u6ce8\u5ba2\u6236\u6700\u5f8c\u4e00\u6b21\u6d88\u8cbb\u7684\u6642\u9593\u9ede\uff0c\u4e5f\u53ef\u4ee5\u662f\u6700\u5f8c\u4e00\u6b21\u4e92\u52d5\u884c\u70ba\uff0c\u5982\uff1a\u7db2\u7ad9\u9020\u8a2a\u3001\u4f7f\u7528App\u7b49\u3002<\/p>\n\n\n\n<ul><li><strong>Frequency \u4e92\u52d5\u983b\u7387<\/strong><\/li><\/ul>\n\n\n\n<p>\u95dc\u6ce8\u5ba2\u6236\u5728\u4e00\u6bb5\u6642\u9593\u5167\u8207\u54c1\u724c\u6d88\u8cbb\u6216\u4e92\u52d5\u7684\u6b21\u6578\u3002<\/p>\n\n\n\n<ul><li><strong>Monetary \u6d88\u8cbb\u91d1\u984d<\/strong><\/li><\/ul>\n\n\n\n<p>\u95dc\u6ce8\u5ba2\u6236\u5728\u4e00\u6bb5\u6642\u9593\u5167\u6d88\u8cbb\u7684\u91d1\u984d\u3002<\/p>\n\n\n\n<p>\uff08\u95dc\u65bc\u91d1\u984d\u7684\u7b97\u6cd5\uff0c\u6211\u5011\u4e5f\u53ef\u4ee5\u5c07Monetary\u9664\u4ee5Frequency\uff0c\u5f97\u51fa\u300c\u5e73\u5747\u6d88\u8cbb\u91d1\u984d\u300d\u4f5c\u70ba\u9867\u5ba2\u5206\u7d44\u7684\u6b21\u7d1a\u6307\u6a19\u3002\uff09<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">RFM\u5206\u6790\u4e09\u6b65\u9a5f<\/h3>\n\n\n\n<p><strong>Step 1\uff1a\u5b9a\u7fa9 R\u3001F\u3001M\u7684\u55ae\u4f4d<\/strong><\/p>\n\n\n\n<p>\u6839\u64da\u4e0d\u540c\u7522\u696d\u60c5\u6cc1\uff0c\u6211\u5011\u8981\u63a1\u7528\u4e0d\u540c\u7684\u6642\u9593\u8861\u91cf\u55ae\u4f4d\u3002\u6d88\u8cbb\u9031\u671f\u8f03\u77ed\u7684\u5c31\u9069\u5408\u7528\u300c\u5929\u300d\uff0c\u6d88\u8cbb\u9031\u671f\u8f03\u9577\u7684\u7522\u696d\u5c31\u9069\u5408\u7528\u300c\u6708\u300d\u3002\u8209\u4f8b\u5982\u4e0b\uff1a<\/p>\n\n\n\n<ul><li>Recency\uff1a\u5929\u3001\u661f\u671f\u3001\u6708<\/li><li>Frequency\uff1a\u4ea4\u6613\u6b21\u6578\/\u5929\u3001\u4ea4\u6613\u6b21\u6578\/\u661f\u671f\u3001\u4ea4\u6613\u6b21\u6578\/\u6708<\/li><li>Monetary\uff1a\u5143\/\u5929\u3001\u5143\/\u661f\u671f\u3001\u5143\/\u6708<\/li><\/ul>\n\n\n\n<p><strong>Step 2\uff1a\u9867\u5ba2\u5206\u7d1a\u8207\u5206\u7d44<\/strong><\/p>\n\n\n\n<p><strong>\u9867\u5ba2\u5206\u7d1a<\/strong><\/p>\n\n\n\n<p>\u63a5\u4e0b\u4f86\uff0c\u6211\u5011\u9700\u8981\u8a02\u5b9a\u9069\u7576\u7684\u9580\u6abb\uff0c\u5206\u5225\u5c0d&nbsp;<strong>R\u3001F\u3001M&nbsp;<\/strong>\u9019\u4e09\u500b\u6307\u6a19\u505a\u5206\u7d1a\u3002\uff08\u672c\u6587\u5c07RFM\u5206\u6210\u56db\u7d1a\u3002\uff09<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Recency<\/strong><\/td><td><strong>Frequency<\/strong><\/td><td><strong>Monetary<\/strong><\/td><\/tr><tr><td><strong>R-1\uff08\u6700\u8fd1\u767b\u51653\u5929\u5167\uff09<\/strong><\/td><td><strong>F-1\uff08\u55ae\u6708\u6d88\u8cbb\u4e94\u6b21\u4ee5\u4e0a\uff09<\/strong><\/td><td><strong>M-1\uff08\u55ae\u6708\u6d88\u8cbb&gt;2,000\u5143\uff09<\/strong><\/td><\/tr><tr><td><strong>R-2<\/strong><\/td><td><strong>F-2<\/strong><\/td><td><strong>M-2<\/strong><\/td><\/tr><tr><td><strong>R-3<\/strong><\/td><td><strong>F-3<\/strong><\/td><td><strong>M-3<\/strong><\/td><\/tr><tr><td><strong>R-4\uff08\u6700\u8fd1\u767b\u516530\u5929\u4ee5\u4e0a\uff09<\/strong><\/td><td><strong>F-4\uff08\u55ae\u6708\u53ea\u505a\u4e00\u6b21\u6d88\u8cbb\uff09<\/strong><\/td><td><strong>M-4\uff08\u55ae\u6708\u6d88\u8cbb&lt;200\u5143\uff09<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>\u9867\u5ba2\u5206\u7d44<\/strong><\/p>\n\n\n\n<p>\u6309\u7167\u5982\u4e0a\u7684\u5206\u7d1a\u65b9\u5f0f\uff0c\u6211\u5011\u80fd\u5f97\u523064\u500b\u5ba2\u6236\u7fa4\u9ad4(4x4x4)\u3002\u63a5\u4e0b\u4f86\uff0c\u6211\u5011\u8981\u5728\u901964\u500b\u5ba2\u6236\u7fa4\u7d44\u4e2d\u6311\u9078\u5ee3\u544a\u53d7\u773e\u3002<\/p>\n\n\n\n<p>\u5be6\u52d9\u4e0a\uff0c\u6211\u5011\u4e0d\u6703\u4f7f\u7528\u4e94\u500b\u4ee5\u4e0a\u7684\u7d1a\u5225\uff0c\u5b83\u6703\u5c0e\u81f4\u5ba2\u6236\u7fa4\u9ad4\u592a\u591a\u3001\u592a\u8907\u96dc\uff0c\u6548\u679c\u4e5f\u4e0d\u4e00\u5b9a\u66f4\u597d\u3002<\/p>\n\n\n\n<p><strong>Step 3\uff1a\u6311\u9078\u5ee3\u544a\u53d7\u773e\u7fa4<\/strong><\/p>\n\n\n\n<p>\u5728\u9019\u4e9b\u5ba2\u6236\u7fa4\u9ad4\u88e1(64\u7fa4)\uff0c\u6211\u5011\u6311\u51fa\u4ee5\u4e0b\u56db\u500b\u884c\u70ba\u7279\u5fb5\u6700\u660e\u986f\u7684\u7fa4\u9ad4\u4f5c\u70ba\u5ee3\u544a\u7684\u76ee\u6a19\u53d7\u773e\uff1a<\/p>\n\n\n\n<ul><li><strong>\u6700\u4f73\u5ba2\u7fa4<\/strong><br>\u7531(R,F,M)=(1,1,1)\u7d44\u6210\uff0c\u4ee3\u8868\u4ed6\u5011\u6700\u8fd1\u624d\u8207\u54c1\u724c\u4ea4\u6613\u3001\u4ea4\u6613\u6b21\u6578\u983b\u7e41\u4e14\u4ea4\u6613\u91d1\u984d\u76f8\u5c0d\u6700\u9ad8\uff0c\u662f\u4e3b\u529b\u8ca2\u737b\u5ba2\u7fa4\u3002<\/li><li><strong>\u9ad8\u6d88\u8cbb\u7684\u65b0\u5ba2\u7fa4<\/strong><br>\u7531(R,F,M)=(1,4,1)&amp;(1,4,2)\u7d44\u6210\uff0c\u4ee3\u8868\u4ed6\u5011\u6700\u8fd1\u6709\u6d88\u8cbb\uff0c\u800c\u4e14\u91d1\u984d\u5f88\u9ad8\uff0c\u4e0d\u904e\u4ed6\u5011\u53ea\u6d88\u8cbb\u4e86\u4e00\u6b21\u3002<\/li><li><strong>\u4f4e\u6d88\u8cbb\u7684\u5fe0\u8aa0\u5ba2\u7fa4<\/strong><br>\u7531(R,F,M)=(1,1,3)&amp;(1,1,4)\u7d44\u6210\uff0c\u4ee3\u8868\u4ed6\u5011\u6700\u8fd1\u624d\u6d88\u8cbb\uff0c\u4e14\u6d88\u8cbb\u6b21\u6578\u591a\uff0c\u552f\u7368\u6d88\u8cbb\u91d1\u984d\u76f8\u5c0d\u8f03\u4f4e\u3002<\/li><li><strong>\u6c88\u7761\u8001\u9867\u5ba2<\/strong><br>\u7531(R,F,M)=(4,1,1)&amp;(4,1,2)&amp;(4,2,1)\uff0c\u4ee3\u8868\u4ed6\u5011\u6700\u8fd1\u4e00\u6b21\u6d88\u8cbb\u662f\u5f88\u4e45\u4ee5\u524d\uff0c\u4e0d\u904e\u6d88\u8cbb\u983b\u6b21\u8207\u6d88\u8cbb\u91d1\u984d\u5728\u904e\u53bb\u90fd\u662f\u8868\u73fe\u6700\u597d\u7684\u3002<\/li><\/ul>\n\n\n\n<p>\u5b8c\u6210\u9867\u5ba2\u5206\u7d44\u5f8c\u624d\u9032\u5165\u5230\u6211\u5011\u7684\u91cd\u982d\u6232\u2014\u2014\u5236\u5b9a\u884c\u92b7\u7b56\u7565\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u884c\u92b7\u7b56\u7565<\/h3>\n\n\n\n<p>\u5728\u898f\u5283\u884c\u92b7\u6d3b\u52d5\u6642\uff0c\u884c\u92b7\u4eba\u54e1\u5fc5\u9808\u8003\u91cf\u4ee5\u4e0a\u56db\u500b\u7fa4\u9ad4\u7684\u884c\u70ba\u7279\u5fb5\uff0c\u5c07\u5408\u9069\u7684\u5ee3\u544a\u5167\u5bb9\u63a8\u64ad\u7d66\u5408\u9069\u7684\u9867\u5ba2\u7fa4\u9ad4\uff0c\u4ee5\u9054\u6210\u500b\u6027\u5316\u884c\u92b7\u7684\u76ee\u6a19\u3002\u4ee5\u4e0b\u63d0\u4f9b\u5e7e\u500b\u884c\u92b7\u7b56\u7565\u7684\u601d\u8def\uff1a<\/p>\n\n\n\n<ul><li><strong>\u6700\u4f73\u5ba2\u7fa4<br><\/strong>1. \u8207\u6b64\u5ba2\u7fa4\u6e9d\u901a\u6642\uff0c\u9808\u8b93\u4ed6\u5011\u611f\u5230\u81ea\u5df1\u7684\u9ad8\u50f9\u503c\uff0c\u6709\u4e9b\u6642\u5019\u66f4\u80fd\u4eab\u6709\u5c0a\u7235\u670d\u52d9\u3002<br>2. \u54c1\u724c\u4e3b\u9808\u512a\u5148\u6eff\u8db3\u4ed6\u5011\u7684\u9700\u6c42\uff0c\u56e0\u70ba\u4ed6\u5011\u7684\u8ca2\u737b\u662f\u6700\u591a\u7684\uff0c<br>3. \u5118\u7ba1\u6703\u7522\u751f\u984d\u5916\u6210\u672c\uff0c\u4e5f\u8981\u9032\u4e00\u6b65\u5206\u6790\u4ed6\u5011\u7684\u300c\u500b\u4eba\u504f\u597d\u300d\u53ca\u300c\u76f8\u95dc\u806f\u9700\u6c42\u300d\uff0c\u4e26\u70ba\u9867\u5ba2\u5e36\u4f86\u66f4\u500b\u6027\u5316\u7684\u670d\u52d9\u3002<\/li><li><strong>\u9ad8\u6d88\u8cbb\u7684\u65b0\u5ba2\u7fa4<br><\/strong>1. \u57f9\u80b2\u65b0\u9867\u5ba2\u4e00\u76f4\u662f\u54c1\u724c\u5f88\u91cd\u8981\u7684\u8ab2\u984c\uff0c\u800c\u6b64\u5ba2\u7fa4\u7b2c\u4e00\u6b21\u6d88\u8cbb\u91d1\u984d\u7279\u5225\u9ad8\uff0c\u6240\u4ee5\u82b1\u5fc3\u529b\u57f9\u80b2\u4ed6\u5011\u5c31\u66f4\u70ba\u91cd\u8981\u3002<br>2. \u8207\u6700\u4f73\u5ba2\u7fa4\u76f8\u540c\uff0c\u8207\u6b64\u5ba2\u7fa4\u6e9d\u901a\u6642\uff0c\u9808\u8b93\u4ed6\u5011\u611f\u5230\u81ea\u5df1\u7684\u9ad8\u50f9\u503c\u3002<br>3. \u63d0\u4f9b\u300c\u734e\u52f5\u8a98\u56e0\u300d\u4f86\u7e7c\u7e8c\u8207\u54c1\u724c\u4e92\u52d5\u3002<\/li><li><strong>\u4f4e\u6d88\u8cbb\u7684\u5fe0\u8aa0\u5ba2\u7fa4<br><\/strong>1. \u91dd\u5c0d\u6b64\u4f4e\u6d88\u8cbb\u9ad8\u5fe0\u8aa0\u5ba2\u7fa4\uff0c\u54c1\u724c\u4e3b\u4e0d\u5fc5\u4f7f\u7528\u50f9\u683c\u4fc3\u92b7\u6216\u4e0d\u65b7\u66dd\u5149\u7684\u624b\u6cd5\uff0c\u800c\u9700\u601d\u8003\u5982\u4f55\u5229\u7528\u500b\u6027\u5316\u670d\u52d9\u63d0\u9ad8\u4ed6\u5011\u7684\u6d88\u8cbb\u7b49\u7d1a\u3002<strong><br><\/strong>2. 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RFM\u5c31\u662fRecency\u3001Frequency\u8207Monetary\u7684\u7e2e\u5beb\uff0c\u5b83\u5011\u662f\u4e09\u500b\u53ef\u91cf\u5316\u7684\u6307\u6a19\u3002\u884c\u92b7\u4eba\u54e1\u85c9\u7531\u9019\u4e09\u500b\u6307\u6a19\uff0c\u5c0d\u5ba2\u6236\u80fd\u6709\u66f4\u6df1\u7684\u8a8d\u8b58\u3002 Recency \u6700\u8fd1\u4e92\u52d5 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