{"id":3145,"date":"2019-11-24T20:20:29","date_gmt":"2019-11-24T12:20:29","guid":{"rendered":"https:\/\/headlineforce.com\/?p=3145"},"modified":"2022-05-12T15:12:31","modified_gmt":"2022-05-12T07:12:31","slug":"email%e8%a1%8c%e9%8a%b7%e7%9a%84%e5%9b%9b%e5%80%8b%e7%ad%96%e7%95%a5%ef%bd%9c%e9%87%9d%e5%b0%8d%e4%b8%8d%e5%90%8c%e6%83%85%e6%99%af%e7%a5%ad%e5%87%ba%e4%b8%8d%e5%90%8c%e7%ad%96%e7%95%a5%e4%be%86","status":"publish","type":"post","link":"https:\/\/headlineforce.com\/2019\/11\/24\/email%e8%a1%8c%e9%8a%b7%e7%9a%84%e5%9b%9b%e5%80%8b%e7%ad%96%e7%95%a5%ef%bd%9c%e9%87%9d%e5%b0%8d%e4%b8%8d%e5%90%8c%e6%83%85%e6%99%af%e7%a5%ad%e5%87%ba%e4%b8%8d%e5%90%8c%e7%ad%96%e7%95%a5%e4%be%86\/","title":{"rendered":"Email\u884c\u92b7\u7684\u56db\u500b\u7b56\u7565\uff5c\u91dd\u5c0d\u4e0d\u540c\u60c5\u666f\u796d\u51fa\u4e0d\u540c\u7b56\u7565\u4f86\u589e\u9032\u9867\u5ba2\u4e92\u52d5\u7387"},"content":{"rendered":"\n
\n\n\n\n

\u7db2\u8def\u4e16\u754c\u88e1\uff0c\u5e7e\u4e4e\u6240\u6709\u4e8b\u60c5\u90fd\u8207Email\u6709\u95dc\u3002\u73fe\u4ee3\u4eba\u5e38\u4f7f\u7528Email\u70ba\u5e33\u865f\u4f86\u8a3b\u518a\u5404\u5927\u793e\u7fa4\u7db2\u7ad9\u8207\u624b\u6a5fApp\u3002\u9019\u5c0d\u884c\u92b7\u4eba\u54e1\u4f86\u8aaa\u662f\u4e00\u5927\u597d\u6d88\u606f\uff0c\u56e0\u70ba\u6211\u5011\u53ef\u4ee5\u5c07\u81ea\u5bb6\u9867\u5ba2\u7684Email\u8cc7\u6599\u62ff\u5230\u793e\u7fa4\u5e73\u53f0\u5982Facebook, Instagram, Twitter\u7b49\u505a\u5ee3\u544a\u6295\u653e\uff0c\u5b8c\u6210\u7cbe\u6e96\u884c\u92b7\u3002<\/p>\n\n\n\n

\n\n\n\n

\u4ee5\u4e0b\u5206\u4eab\u5982\u4f55\u5728Email\u884c\u92b7\u7684\u56db\u500b\u95dc\u9375\u60c5\u666f\uff0c\u4f7f\u7528\u4e0d\u540c\u7684\u884c\u92b7\u7b56\u7565\uff1a<\/p>\n\n\n\n

1. \u9867\u5ba2\u65b0\u9032\u60c5\u666f<\/strong><\/h3>\n\n\n\n

\u5982\u540c\u65b0\u4eba\u52a0\u5165\u4e00\u9593\u516c\u53f8\u6642\uff0c\u6703\u6709HR\u70ba\u4ed6\u5011On Board\u4e00\u6a23\uff0c\u65b0\u9867\u5ba2\u6b63\u5f0f\u4f7f\u7528\u54c1\u724c\u7684\u7522\u54c1\u670d\u52d9\u6642\uff0c\u6211\u5011\u4e5f\u8981\u5bc4\u9001\u4e00\u5c01Onboarding Email\u7d66\u4ed6\u5011\u3002<\/p>\n\n\n\n

\u5982\u4f55\u64b0\u5beb\u5167\u5bb9\uff1f
<\/strong>Email\u7684\u5167\u5bb9\u5fc5\u9808\u7c21\u6f54\u6709\u5229\uff0c\u5305\u542b\u4ee5\u4e0b\u4e09\u500b\u90e8\u5206\uff1a<\/p>\n\n\n\n

1. \u50f9\u503c\u4e3b\u5f35
\u5217\u51fa\u54c1\u724c\u7684\u50f9\u503c\u4e3b\u5f35\uff0c\u5e6b\u52a9\u65b0\u9867\u5ba2\u5feb\u901f\u8a8d\u8b58\u54c1\u724c\uff0c\u4ee5\u53ca\u54c1\u724c\u53ef\u4ee5\u70ba\u4ed6\u5011\u63d0\u4f9b\u4ec0\u9ebc\u50f9\u503c\u3002<\/p>\n\n\n\n

2. What-to-do & Why-to-do
\u6211\u5011\u53ef\u4ee5\u6839\u64da\u4ed6\u5011\u8cfc\u8cb7\u7684\u7522\u54c1\u670d\u52d9\u985e\u578b\uff0c\u70ba\u4ed6\u5011\u63d0\u4f9b\u5c0d\u61c9\u7684\u300c\u65b0\u52a0\u5165\u901a\u77e5Onboarding Notice\u300d\u3002\u540c\u6642\uff0c\u4e5f\u8981\u8b93\u4ed6\u5011\u6e05\u695a\u4e0b\u4e00\u6b65\u8981\u505a\u4ec0\u9ebc (What)\uff0c\u4ee5\u53ca\u70ba\u4ec0\u9ebc\u8981\u505a (Why)\u3002<\/p>\n\n\n\n

3. \u884c\u52d5\u547c\u7c72 Call-to-Action
\u6700\u5f8c\uff0c\u5728\u90f5\u4ef6\u88e1Highlight\u51fa\u300c\u8eab\u70ba\u65b0\u9867\u5ba2\u7684\u4ed6\u5011\u4eab\u6709\u54ea\u7a2e\u512a\u60e0\u670d\u52d9\u300d\uff0c\u4e26\u7d66\u4e00\u500b\u6309\u9215\u8b93\u4ed6\u5011\u53ef\u4ee5\u5feb\u901f\u7372\u53d6\u8a72\u734e\u52f5\u3002<\/p>\n\n\n\n

\u5ee3\u544a\u79fb\u9664
<\/strong>\u540c\u6642\uff0c\u9084\u8981\u8a18\u5f97\u5c07\u4ed6\u5011\u5f9e\u6578\u4f4d\u5ee3\u544a (\u5982\u806f\u64ad\u7db2\u3001\u793e\u7fa4\u5ee3\u544a) \u7684\u76ee\u6a19\u53d7\u773e\u7fa4\u88e1\u79fb\u9664\uff0c\u5982\u6b64\u4e00\u4f86\u53ef\u4ee5\u5e6b\u6211\u5011\u7701\u4e0b\u4e00\u7b46\u5ee3\u544a\u9810\u7b97\uff0c\u9084\u80fd\u63d0\u4f9b\u66f4\u597d\u7684\u9867\u5ba2\u9ad4\u9a57\uff0c\u4e0d\u8981\u8b93\u7121\u7528\u7684\u5ee3\u544a\u91cd\u8907\u51fa\u73fe\u3002<\/p>\n\n\n\n

2. \u6d88\u8cbb\u89f8\u767c\u60c5\u666f<\/strong><\/h3>\n\n\n\n

\u5728\u6211\u5011\u5df2\u77e5\u9867\u5ba2\u6d88\u8cbb\u7d00\u9304\u7684\u60c5\u6cc1\u4e0b\uff0c\u6211\u5011\u53ef\u4ee5\u7528\u5169\u500b\u65b9\u5f0f\u505a\u89f8\u767c\u5f0fEmail\u884c\u92b7\uff1a<\/p>\n\n\n\n

Cross-selling\u300c\u4ea4\u53c9\u92b7\u552e\u300d
<\/strong>\u63a8\u85a6\u8207\u8cfc\u8cb7\u7269\u76f8\u95dc\u806f\u6216\u4e92\u88dc\u7684\u7522\u54c1\u3002\u4f8b\uff1a\u91dd\u5c0d11\u6708\u8cfc\u8cb7\u91dd\u7e54\u6bdb\u8863\u7684\u9867\u5ba2\u505a\u518d\u884c\u92b7\uff0c\u63a8\u64ad\u624b\u5957\u53ca\u570d\u5dfe\u512a\u60e0EDM\u3002\u6216\u8005\uff0c\u5728\u4e2d\u79cb\u7bc0\u6642\u91dd\u5c0d\u8cfc\u8cb7\u8089\u54c1\u7684\u9867\u5ba2\uff0c\u63a8\u85a6\u70e4\u8089\u91ac\u3002<\/p>\n\n\n\n

Up-selling\u300c\u5411\u4e0a\u92b7\u552e\u300d
<\/strong>\u900f\u904e\u63d0\u9ad8\u7522\u54c1\u50f9\u503c\uff0c\u9032\u800c\u63d0\u9ad8\u55ae\u50f9\u8ce3\u7d66\u5ba2\u6236\u3002\u4f8b\u5982\uff1a\u91dd\u5c0d\u4e00\u822c\u6703\u54e1\u505a\u6703\u54e1\u5347\u7d1a\u7684\u4fc3\u92b7\uff0c\u544a\u8a34\u4ed6\u5011\u518d\u52a0\u4e00\u4e9b\u50f9\u9322\u5c31\u53ef\u4ee5\u4eab\u6709\u66f4\u591a\u512a\u60e0\u3002\uff08\u904b\u7528\u50f9\u683c\u9328\u9ede\uff09<\/p>\n\n\n\n

3. \u672a\u4e92\u52d5\u7684\u8a02\u95b1\u8005<\/strong><\/h3>\n\n\n\n

\u8f49\u63db\u6230\u5834
<\/strong>\u5728\u4f7f\u7528Email\u884c\u92b7\u6642\uff0c\u54c1\u724c\u9700\u96a8\u6642\u7559\u610fEmail\u8a02\u95b1\u8005\u7684\u4e92\u52d5\u7387\uff0c\u4e26\u5c07\u300c90\u5929\u5167\u6c92\u6709\u6253\u958bEmail\u5ee3\u544a\u7684\u8a02\u95b1\u8005\u300d\u79fb\u9664\uff0c\u5c07\u4ed6\u5011\u91cd\u65b0\u52a0\u5165\u6578\u4f4d\u5ee3\u544a (\u5982\u806f\u64ad\u7db2\u3001\u793e\u7fa4\u5ee3\u544a) \u7684\u76ee\u6a19\u53d7\u773e\u7fa4\u88e1\uff0c\u7528\u7db2\u8def\u884c\u92b7\u7684\u7ba1\u9053\u53bb\u548c\u4ed6\u5011\u4e92\u52d5\u3002
\u5982\u6b64\u4e00\u4f86\uff0c\u6211\u5011\u65e2\u53ef\u4ee5\u907f\u514dEmail\u5ee3\u544a\u50b3\u905e\u7684\u80fd\u529b\u4e0b\u964d\uff0c\u53c8\u53ef\u4ee5\u63db\u4e00\u500b\u6230\u5834\u4f86\u91cd\u65b0\u559a\u56de\u9019\u4e9b\u5373\u5c07\u6d41\u5931\u7684\u8a02\u95b1\u8005\u5011\u3002<\/p>\n\n\n\n

4. \u8cfc\u7269\u8eca\u907a\u68c4\u60c5\u666f<\/strong><\/h3>\n\n\n\n

\u4e0a\u6b21\u700f\u89bd\u63d0\u9192
<\/strong>\u4e0d\u7ba1\u662f\u5fe0\u8aa0\u9867\u5ba2\u6216\u662f\u908a\u7de3\u9867\u5ba2\u90fd\u6709\u53ef\u80fd\u5728\u700f\u89bd\u7522\u54c1\u670d\u52d9\u6642\uff0c\u90fd\u5f88\u6709\u53ef\u80fd\u56e0\u70ba\u624b\u908a\u6709\u5176\u4ed6\u4e8b\u8981\u505a\u800c\u5206\u5fc3\u4e86\u3002\u6216\u8005\uff0c\u4ed6\u5011\u5176\u5be6\u5c31\u662f\u5fd8\u4e86\u3002\u9019\u6642\uff0c\u6211\u5011\u9700\u8981\u63d0\u9192\u9867\u5ba2\u4e0a\u4e00\u6b21\u5728\u7db2\u7ad9\u700f\u89bd\u7684\u5167\u5bb9\u3002\u63d0\u9192\u7684\u5167\u5bb9\u4e0d\u5fc5\u662f\u7522\u54c1\u670d\u52d9\u672c\u8eab\uff0c\u4e5f\u53ef\u4ee5\u662f\u4ed6\u5011\u5728\u54c1\u724c\u7db2\u7ad9\u4e0a\u66fe\u770b\u904e\u7684\u5f71\u7247\uff0c\u6216\u662f\u66fe\u4e0b\u8f09\u7684\u6a94\u6848 (\u734e\u52f5\u8a98\u56e0)\u3002\u76ee\u7684\u5c31\u662f\u8981\u589e\u52a0\u9867\u5ba2\u8207\u54c1\u724c\u4e92\u52d5\u7684\u6a5f\u7387\u3002
\u7576\u7136\uff0c\u5982\u679c\u907a\u68c4\u8cfc\u7269\u8eca\u7684\u539f\u56e0\u662f\u50f9\u683c\u592a\u9ad8\u3001\u7522\u54c1\u4e0d\u5408\u9069\u6216\u662f\u7d50\u5e33\u904e\u7a0b\u592a\u9577\u7b49\u56e0\u7d20\uff0c\u54c1\u724c\u5c31\u5fc5\u9808\u5728\u5176\u4ed6\u5730\u65b9\u4e0b\u529f\u592b\u4e86\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

\u7db2\u8def\u4e16\u754c\u88e1\uff0c\u5e7e\u4e4e\u6240\u6709\u4e8b\u60c5\u90fd\u8207Email\u6709\u95dc\u3002\u73fe\u4ee3\u4eba\u5e38\u4f7f\u7528Email\u70ba\u5e33\u865f\u4f86\u8a3b\u518a\u5404\u5927\u793e\u7fa4\u7db2\u7ad9\u8207\u624b\u6a5fApp\u3002\u9019\u5c0d\u884c\u92b7\u4eba\u54e1\u4f86\u8aaa\u662f\u4e00\u5927\u597d\u6d88\u606f\uff0c\u56e0\u70ba\u6211\u5011\u53ef\u4ee5\u5c07\u81ea\u5bb6\u9867\u5ba2\u7684Email\u8cc7\u6599\u62ff\u5230\u793e\u7fa4\u5e73\u53f0\u5982Faceboo\u2026<\/p>\n","protected":false},"author":7,"featured_media":3146,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[38],"tags":[],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":4}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/headlineforce.com\/wp-content\/uploads\/2022\/05\/e89ea2e5b995e5bfabe785a7-2019-11-24-e4b88be58d888.16.08.webp?fit=300%2C253&ssl=1","_links":{"self":[{"href":"https:\/\/headlineforce.com\/wp-json\/wp\/v2\/posts\/3145"}],"collection":[{"href":"https:\/\/headlineforce.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/headlineforce.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/headlineforce.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/headlineforce.com\/wp-json\/wp\/v2\/comments?post=3145"}],"version-history":[{"count":1,"href":"https:\/\/headlineforce.com\/wp-json\/wp\/v2\/posts\/3145\/revisions"}],"predecessor-version":[{"id":3147,"href":"https:\/\/headlineforce.com\/wp-json\/wp\/v2\/posts\/3145\/revisions\/3147"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/headlineforce.com\/wp-json\/wp\/v2\/media\/3146"}],"wp:attachment":[{"href":"https:\/\/headlineforce.com\/wp-json\/wp\/v2\/media?parent=3145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/headlineforce.com\/wp-json\/wp\/v2\/categories?post=3145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/headlineforce.com\/wp-json\/wp\/v2\/tags?post=3145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}