{"id":3157,"date":"2020-02-06T11:42:24","date_gmt":"2020-02-06T03:42:24","guid":{"rendered":"https:\/\/headlineforce.com\/?p=3157"},"modified":"2022-05-13T14:03:59","modified_gmt":"2022-05-13T06:03:59","slug":"%e7%b0%a1%e4%bb%8b%e8%a1%8c%e9%8a%b7%e8%87%aa%e5%8b%95%e5%8c%96%e7%9a%84%e4%b8%89%e5%a4%a7%e7%a8%ae%e9%a1%9e%ef%bd%9c%e6%90%ad%e9%85%8dlead-scoring%e5%ae%8c%e6%88%90%e9%a1%a7%e5%ae%a2%e5%88%86","status":"publish","type":"post","link":"https:\/\/headlineforce.com\/2020\/02\/06\/%e7%b0%a1%e4%bb%8b%e8%a1%8c%e9%8a%b7%e8%87%aa%e5%8b%95%e5%8c%96%e7%9a%84%e4%b8%89%e5%a4%a7%e7%a8%ae%e9%a1%9e%ef%bd%9c%e6%90%ad%e9%85%8dlead-scoring%e5%ae%8c%e6%88%90%e9%a1%a7%e5%ae%a2%e5%88%86\/","title":{"rendered":"\u7c21\u4ecb\u884c\u92b7\u81ea\u52d5\u5316\u7684\u4e09\u5927\u7a2e\u985e\uff5c\u642d\u914dLead Scoring\u5b8c\u6210\u9867\u5ba2\u5206\u7d44\u81ea\u52d5\u5316"},"content":{"rendered":"\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>\u7576\u6211\u5011\u8ac7\u5230\u884c\u92b7\u81ea\u52d5\u5316\u6642\uff0c\u6703\u89ba\u5f97\u5b83\u4f3c\u4e4e\u662f\u4e00\u500b\u5f88\u5927\u7684\u4e3b\u984c\uff0c\u6db5\u84cb\u4e86\u5404\u7a2e\u7dda\u4e0a\u884c\u92b7\u6d3b\u52d5\u7684\u63a8\u64ad\u3002\u4f46\u82e5\u8981\u7d30\u7a76\u884c\u92b7\u81ea\u52d5\u5316\u7684\u7a2e\u985e\uff0c\u5b83\u53ea\u6709\u4e09\u7a2e \u2014 \u6392\u7a0b\u5f0f\u3001\u89f8\u767c\u5f0f\u3001\u6df7\u5408\u5f0f\u3002<\/p>\n\n\n\n<p>\u770b\u672c\u6587\u524d\uff0c\u53ef\u4ee5\u5148\u7528\u9019\u500b\u9023\u7d50\u4f86\u77ad\u89e3\u884c\u92b7\u81ea\u52d5\u5316\u7684\u6982\u5ff5\uff1a<a href=\"https:\/\/headlineforce.com\/2019\/02\/02\/martech%ef%bc%8dma%e8%a1%8c%e9%8a%b7%e8%87%aa%e5%8b%95%e5%8c%96%ef%bd%9c%e8%87%aa%e5%8b%95%e5%b0%8d%e6%af%8f%e5%80%8b%e8%a1%8c%e9%8a%b7%e7%ae%a1%e9%81%93%e5%81%9a%e5%80%8b%e6%80%a7%e5%8c%96%e7%9a%84\/\" target=\"_blank\" rel=\"noreferrer noopener\">Martech\uff0dMA\u884c\u92b7\u81ea\u52d5\u5316\uff5c\u81ea\u52d5\u5c0d\u6bcf\u500b\u884c\u92b7\u7ba1\u9053\u505a\u500b\u6027\u5316\u7684\u5ee3\u544a\u63a8\u64ad\uff01<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#07016c\" class=\"has-inline-color\">1. \u6392\u7a0b\u5f0f\u81ea\u52d5\u5316 (Scheduled Automation)<\/mark><\/h3>\n\n\n\n<p><strong>\u65b9\u5f0f\uff1a\u5728\u300c\u7279\u5b9a\u6642\u9593\u9ede\u300d\u63a8\u64ad\u884c\u92b7\u6d3b\u52d5<\/strong><\/p>\n\n\n\n<p>\u6392\u7a0b\u5f0f\u81ea\u52d5\u5316\u8b93\u6211\u5011\u80fd\u300c\u9810\u5148\u300d\u8a2d\u5b9a\u884c\u92b7\u6d3b\u52d5\uff0c\u8b93\u5b83\u5728\u7279\u5b9a\u65e5\u671f\u8207\u6642\u9593\u9ede\u63a8\u64ad\u3002\u4f8b\u5982\uff1a\u7bc0\u5047\u65e5\u6642\u5728\u81c9\u66f8\u4e0a\u7684\u5404\u7a2e\u5ee3\u544a\u3002<\/p>\n\n\n\n<p>\u5b83\u5e36\u4f86\u7684\u597d\u8655\u6709\uff1a<\/p>\n\n\n\n<ol><li>\u54e1\u5de5\u4e0b\u73ed\u6642\u4e5f\u80fd\u5b8c\u6210\u884c\u92b7\u4efb\u52d9\u3002<\/li><li>\u884c\u92b7\u4eba\u80fd\u5f88\u6e05\u695a\u4e14\u6709\u5e8f\u5730\u7ba1\u7406\u672a\u4f86\u5373\u5c07\u767c\u751f\u7684\u884c\u92b7\u6d3b\u52d5\u3002<\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#00015b\" class=\"has-inline-color\">2. \u89f8\u767c\u5f0f\u81ea\u52d5\u5316 (Triggered Automation)<\/mark><\/h3>\n\n\n\n<p><strong>\u65b9\u5f0f\uff1a\u5728\u5ba2\u6236\u8207\u6211\u5011\u300c\u7522\u751f\u4e92\u52d5\u6642\u300d\u63a8\u64ad\u884c\u92b7\u6d3b\u52d5<\/strong><\/p>\n\n\n\n<p>\u5728\u5ba2\u6236\u8207\u6211\u5011\u4e92\u52d5\u7684\u884c\u70ba\u4e2d\uff0c\u6211\u5011\u53ef\u4ee5\u8a2d\u7f6e\u89f8\u767c\u5f0f\u81ea\u52d5\u5316\u3002\u6211\u5011\u53ef\u4ee5\u5c07\u5ba2\u6236\u8207\u6211\u5011\u4e92\u52d5\u7684\u89f8\u9ede\uff0c\u7528\u4ee5\u4e0b\u65b9\u5f0f\u5283\u5206\uff1a<\/p>\n\n\n\n<ol><li>\u65b0\u5ba2\u6236\uff1a\u700f\u89bd\u7db2\u7ad9\u3001\u8207\u804a\u5929\u6a5f\u5668\u4eba\u4e92\u52d5\u7559\u4e0b\u554f\u984c\u3001\u9ede\u64ca\u5ee3\u544a\u3001\u4e0b\u8f09\u767d\u76ae\u66f8\u6216\u662f\u8b80\u53d6\u90f5\u4ef6\u7b49<\/li><li>\u8001\u5ba2\u6236\uff1a\u8cfc\u8cb7\u67d0\u7522\u54c1\u3001\u514c\u63db\u79ae\u5238\u3001\u5347\u7d1a\u6703\u54e1\u3001\u9000\u8ca8\u7b49<\/li><\/ol>\n\n\n\n<p>\u7576\u5ba2\u6236\u505a\u51fa\u4ee5\u4e0b\u52d5\u4f5c\u6642\uff0c\u6211\u5011\u4fbf\u63a8\u64ad\u76f8\u5c0d\u61c9\u7684\u884c\u92b7\u6d3b\u52d5\u7d66\u4ed6\u5011\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#03007c\" class=\"has-inline-color\">3. \u6df7\u5408\u5f0f\u81ea\u52d5\u5316<\/mark><\/h3>\n\n\n\n<p><strong>\u65b9\u5f0f\uff1a\u5728\u5ba2\u6236\u8207\u6211\u5011\u300c\u7522\u751f\u4e92\u52d5\u7684\u4e00\u6bb5\u6642\u9593\u5f8c\u300d\u63a8\u64ad\u884c\u92b7\u6d3b\u52d5<\/strong><\/p>\n\n\n\n<p>\u6df7\u5408\u5f0f\u81ea\u52d5\u5316\u7d50\u5408\u4e86\u6392\u7a0b\u5f0f\u8207\u89f8\u767c\u5f0f\uff0c\u8b93\u6211\u5011\u4e0d\u53ea\u80fd\u5728\u67d0\u500b\u7279\u5b9a\u884c\u70ba\u88ab\u89f8\u767c\u6642\u505a\u884c\u92b7\u63a8\u64ad\uff0c\u5b83\u66f4\u80fd\u63a7\u5236\u884c\u92b7\u6d3b\u52d5\u63a8\u64ad\u7684\u6642\u6a5f\u9ede\u3002\u56e0\u70ba\u884c\u92b7\u6d3b\u52d5\u7684\u6210\u529f\u4e0d\u53ea\u662f\u95dc\u65bc\u300c\u8b80\u53d6\u5ba2\u6236\u7684\u884c\u70ba\uff0c\u4e26\u63d0\u4f9b\u76f8\u61c9\u670d\u52d9\u300d\uff0c\u6642\u6a5f\u9ede\u66f4\u662f\u5b83\u6210\u529f\u91cd\u8981\u7684\u56e0\u7d20\u3002<\/p>\n\n\n\n<p>\u7576\u5ba2\u6236\u4e0b\u8f09\u767d\u76ae\u66f8\u6642\uff0c\u6211\u5011\u99ac\u4e0a\u7528\u89f8\u767c\u5f0f\u81ea\u52d5\u5316\u63a8\u9001\u7522\u54c1\u7684\u5ee3\u544a\u7d66\u4ed6\uff0c\u4e5f\u8a31\u4e0d\u4e00\u5b9a\u80fd\u5920\u7acb\u5373\u8d0f\u5f97\u4ed6\u7684\u5fc3\u3002\u4f46\u82e5\u6211\u5011\u5728\u5ba2\u6236\u4e0b\u8f09\u767d\u76ae\u66f8\u7684\u5169\u5929\u5f8c\u63d0\u9192\u4ed6\uff0c\u4e5f\u8a31\u4ed6\u60f3\u8981\u5728\u770b\u5b8c\u767d\u76ae\u66f8\u5f8c\uff0c\u9032\u800c\u4e86\u89e3\u6211\u5011\u7684\u7522\u54c1\u3002\u9019\u6a23\u4e00\u4f86\uff0c\u4fbf\u80fd\u8b93\u5ba2\u6236\u5728\u77ad\u89e3\u4ed6\u5011\u60f3\u77e5\u9053\u7684\u5167\u5bb9\u5f8c\uff0c\u9069\u7576\u5730\u5411\u4ed6\u5011\u6253\u5ee3\u544a\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#00028d\" class=\"has-inline-color\">\u81ea\u52d5\u5316\u529f\u80fd\u7684\u96c6\u5927\u6210\u8005\uff1aJourney Builder<\/mark><\/h3>\n\n\n\n<p>\u884c\u92b7\u81ea\u52d5\u5316\u7d42\u7a76\u53ea\u662f\u4e00\u500b\u5de5\u5177\uff0c\u91cd\u8981\u7684\u662f\u6211\u5011\u5982\u4f55\u904b\u7528\u884c\u92b7\u81ea\u52d5\u5316\u4f86\u8a2d\u8a08\u500b\u6027\u5316\u7684\u300c\u9867\u5ba2\u8cfc\u8cb7\u6b77\u7a0b\u300d\u3002Salesforce Marketing Cloud\u6709\u4e00\u500b\u529f\u80fd\u53eb\u505aJourney Builder\uff0c\u5b83\u8b93\u6211\u5011\u80fd\u6309\u7167\u4ee5\u4e0a\u63d0\u5230\u7684\u4e09\u7a2e\u65b9\u5f0f\uff0c\u8a2d\u8a08\u5404\u5f0f\u5404\u6a23\u7684\u81ea\u52d5\u5316\u884c\u92b7\u63a8\u64ad\u6b77\u7a0b\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/martechweekly.com\/wp-content\/uploads\/2020\/04\/\u87a2\u5e55\u5feb\u7167-2019-01-22-\u4e0b\u534812.51.03.png?w=1290&#038;ssl=1\" alt=\"\" class=\"wp-image-3139\" data-recalc-dims=\"1\"\/><\/figure>\n\n\n\n<p><strong>\u5354\u52a9\u6f5b\u5728\u5ba2\u6236\u6253\u5206 (Lead Scoring)<\/strong><\/p>\n\n\n\n<p>\u91dd\u5c0d\u5c1a\u672a\u8cfc\u8cb7\u4efb\u4f55\u6771\u897f\u7684\u6f5b\u5728\u5ba2\u6236\u7fa4\uff0c\u6211\u5011\u53ef\u4ee5\u5229\u7528Journey Builder\u642d\u914d\u6f5b\u5728\u5ba2\u6236\u6253\u5206\u9ad4\u7cfb\uff0c\u5c07\u9867\u5ba2\u8207\u6211\u5011\u4e92\u52d5\u7684\u60c5\u6cc1\u5206\u7d1a\u3002<\/p>\n\n\n\n<p>\u7c21\u55ae\u7684Lead Scoring Rule\u8209\u4f8b\uff1a<\/p>\n\n\n\n<ol><li>\u5982\u679c\u4e00\u500b\u6f5b\u5728\u5ba2\u6236\u7d93\u5e38\u700f\u89bd\u7522\u54c1\u3001\u6216\u662f\u6848\u4f8b\u7814\u8a0e\u9801\u9762\uff0c\u90a3\u9ebc\u4ed6\u7684\u5206\u6578\u6703\u589e\u52a0\u3002<\/li><li>\u5982\u679c\u4e00\u500b\u6f5b\u5728\u5ba2\u6236\u700f\u89bd\u7684\u662f\u8077\u7f3a\u9801\u9762\u6216\u5546\u52d9\u5408\u4f5c\u9801\u9762\u7b49\uff0c\u90a3\u9ebc\u4ed6\u7684\u5206\u6578\u6703\u964d\u4f4e\u3002<\/li><\/ol>\n\n\n\n<p><a href=\"https:\/\/headlineforce.com\/2019\/08\/10\/b2b%e8%a1%8c%e9%8a%b7%e8%87%aa%e5%8b%95%e5%8c%96%ef%bd%9c%e9%80%8f%e9%81%8e%e8%a9%95%e7%b4%9a%e8%88%87%e6%89%93%e5%88%86%e9%ab%94%e7%b3%bb%e7%ae%a1%e7%90%86%e6%bd%9b%e5%9c%a8%e5%ae%a2%e6%88%b6\/\" target=\"_blank\" rel=\"noreferrer noopener\">\uff08\u8a73\u898b\uff1aB2B\u884c\u92b7\u81ea\u52d5\u5316\uff5c\u900f\u904e\u8a55\u7d1a\u8207\u6253\u5206\u9ad4\u7cfb\u7ba1\u7406\u6f5b\u5728\u5ba2\u6236\u540d\u55ae\uff01\uff09<\/a><\/p>\n\n\n\n<p><strong>Journey Builder\u8ca0\u8cac\u8207\u9867\u5ba2\u4e92\u52d5\uff0c\u800cLead Scoring\u8ca0\u8cac\u627e\u51fa\u6709\u6f5b\u529b\u7684\u9867\u5ba2\uff01<\/strong><\/p>\n\n\n\n<p>\u6211\u5011\u53ef\u4ee5\u5728Journey Builder\u88e1\u8a2d\u7f6e\u300c\u51e1\u662f\u5f97\u5206\u8d85\u904e200\u7684\u6f5b\u5728\u5ba2\u6236\uff0c\u9032\u5165A\u9867\u5ba2\u6b77\u7a0b\u300d\u8207\u300c\u51e1\u662f\u5f97\u5206\u4ecb\u65bc100~200\u7684\u6f5b\u5728\u5ba2\u6236\uff0c\u9032\u5165B\u9867\u5ba2\u6b77\u7a0b\u300d\u3002<\/p>\n\n\n\n<p>\u90a3\u9ebc\uff0c\u82e5\u9867\u5ba2\u5728\u4e00\u958b\u59cb\u9867\u5ba2\u6b77\u7a0b\u4e2d\u5f97\u7684\u5206\u6578\u5920\u9ad8\uff0c\u5c31\u80fd\u8b93\u4ed6\u80fd\u9032\u5165\u4e0b\u4e00\u8f2a\u7684\u9867\u5ba2\u6b77\u7a0b\u3002\u56e0\u6b64\uff0c\u9019\u4e9b\u9867\u5ba2\u6b77\u7a0b\u90fd\u9700\u8981\u6211\u5011\u7cbe\u5fc3\u8a2d\u8a08\uff0c\u70ba\u5ba2\u6236\u6253\u9020\u500b\u6027\u5316\u7684\u4e92\u52d5\u8def\u5f91\u3002\u5982\u6b64\u4e00\u4f86\uff0c\u6211\u5011\u4fbf\u9054\u6210\u771f\u6b63\u610f\u7fa9\u4e0a\u7684\u884c\u92b7\u81ea\u52d5\u5316\u3002<\/p>\n\n\n\n<p><strong>\u7d50\u8ad6\uff1a\u4e0d\u53ea\u662f\u81ea\u52d5\u5316\u63a8\u64ad<\/strong><\/p>\n\n\n\n<p>\u5728\u884c\u92b7\u81ea\u52d5\u5316\u7d50\u5408Lead 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